Jennie officially reached new heights, giving other members of BLACKPINK a breath of smoke.

Recently, Jennie caused a media storm when she officially announced the establishment of her own label to manage personal activities called ODDATELIER (OA).

This means that BLACKPINK's main rapper's personal contract with YG has not been signed, accordingly, Jennie will maintain group activities and develop her personal career through OA.

The information made the fan community extremely excited. With Jennie's resources and potential, fans are extremely assured when she decides to build a multi-disciplinary career, from music, fashion to entertainment services.

Not long after setting up her own company, Jennie received good news. On the morning of December 27, Jennie officially joined the "Idol H.ot 100" with the song One of the Girls. After nearly half a year of release, the soundtrack song combines three famous names The Weeknd, Jennie and Lily-Rosé Depp, making a spectacular comeback, continuously reaching new peaks on global music charts and officially advancing to the top. entered the Billboard H.ot 100 at #100.

This achievement helps Jennie and Lily-Rose Depp have their first song debuted on the strict US charts. Jennie is also the third member of BLACKPINK (after Rosé and Lisa) to appear on the H.ot 100 as a solo artist. After the Christmas peak has passed, One of the Girls is predicted to quickly enter the top 5 of Spotify globally. On social media platforms, Jennie's magical, seductive melody, especially Jennie's verse, is going viral, creating a new trend even though the song has been released for half a year.

Although not a heavily promoted personal project, One of the Girls has proven its appeal and become one of the most impressive songs in Jennie's career. Her voice contribution has caused a stir, people are waiting even more for her debut album.

After more than 5 years since SOLO, Jennie still holds many views and streaming records for Kpop solo artists. In the letter introducing OA, Jennie mentioned explosive personal activities in the future. The album that has been teased since the end of the Born Pink tour in September will soon be released.

Meanwhile, since debuting with BLACKPINK, Lisa has always maintained her strong appeal. Recently, her Instagram social network account reached 100 million followers.

The youngest member of the group set a record for being the first Asian singer, first Kpop artist and first Thai artist to surpass 100 million followers on Instagram.

The youngest member of BLACKPINK took 5 years and 6 months to achieve this achievement. Indian male athlete, Virat Kohli, passed away 5 years and 8 months. While Israeli-born actress Gal Gadot reached 100 million followers after 11 years and 2 months.

Currently, 4 BLACKPINK members, Lisa, Jennie, Jisoo and Rosé, still occupy the first 4 positions on the list of Kpop artists with the largest number of followers on Instagram.

According to statistics from Hopper HQ, the "youngest brother" of the BLACKPINK group earns an average of 575,000 USD (equivalent to 13.8 billion VND) for an advertising post on their personal Instagram page.

Lisa ranked 26th in the ranking of 100 people with the highest advertising fees on Instagram in the world, ranked above many international stars such as Dua Lipa, Kylian Mbappé, David Beckham, Emma Watson, Tom Holland...

She is currently the global ambassador for two luxury brands Celine and Bulgari, so the youngest member of BLACKPINK's account often posts images tagging these two luxury brands.

Lisa's post interaction is always high, averaging about 8.5-10 million likes per post, in the last 3 months. Therefore, the media value that female idols bring to brands is huge. That's also the reason why big brands don't hesitate to spend huge amounts of m.oney on the youngest member of BLACKPINK.

Jennie first revealed why she abandoned BLACKPINK, wanted to be an "entertainment boss" Bình Yên10:27:26 08/01/2024At this time, the fan community is extremely abuzz with the information that YG Entertainment released an official statement, confirming that the members of the cult group Blackpink did not renew their personal contracts.