BLACKPINK will not renew contract with YG, BTS gloating for 1 thing?

By August of this year, Blackpink's 7-year contract with YG Entertainment will end. However, it is considered quite difficult for Blackpink to renew the contract with YG.

On February 16, Sports World newspaper said that many experts believe that the possibility of BlackPink re-signing is not high. The reason is that the management company is planning to invest in a rookie group, and at the same time, YG's stock is still undervalued compared to competitors, so it is difficult to keep the girls in the group.

YG Entertainment is cherishing a new mental "child" that will debut when BlackPink's contract expires.

Specifically, at the end of 2022, rumors of BlackPink not renewing the contract spread widely. On December 30, the Korea Herald reported that the 4 girls could leave the company and transfer to The Black Label record label.

A few days later, YG Entertainment announced the girl group Baby Monster - the project that the company has cherished for a long time. The fact that YG debuted a new group while the contract with BlackPink was about to expire makes many people believe that the company's history will repeat itself.

According to Sports World, experts are concerned that what happened to 2NE1 will be repeated with BlackPink. BlackPink debuted on August 8, 2016, also when the senior group faced contract renewal. In the context of BlackPink's activities being promoted, 2NE1 announced the termination of the contract with the management company in November 2016.

At that time, Korean media said that YG Entertainment chose to invest all resources in the new group, instead of continuing to develop 2NE1.

Besides, Sports World believes that BlackPink is under a lot of pressure from "dinosaur rookies" - a phrase that refers to groups that are successful right after their debut - such as IVE, NewJeans, Le Sserafim or aespa.

Korean media has been making predictions since last year about the future of BlackPink. In which, it is predicted that the contract extension of BlackPink will face financial difficulties.

NH Investment & Securities analyzed, although YG Entertainment is a large company, the environment is desirable for many artists. But YG's stock is still undervalued relative to its competitors, reflecting concerns that BlackPink's contract expiration date is approaching.

Specifically, an industry insider with experience with foreign markets said that some countries, including China, have expressed their intention to charge a fee of 100 billion won (about 1,900 billion VND) to recruit. Lisa - an absolute influence in the Southeast Asian market, including her hometown of Thailand.

YG is under great pressure. Industry insiders predict that YG will have to pay at least 20 billion won in advance for each member to get BlackPink.

Thus, YG is busy preparing for a new contract of "huge" value if it wants to keep BlackPink.

Recently, people were also stirred because of the news that Jungkook surpassed Lisa Blackpink to become the fastest Kpop solo artist to reach 500 million streams on Spotify with "Left And Right".

According to Korean media, Jungkook achieved another impressive record when he became the fastest K-pop solo artist to reach 500 million streams on Spotify with "Left and Right", Charlie Puth's famous song featuring the male god. statue.

"Left and Right" set this feat in just 232 days, surpassing Lisa's "Money" (309 days). The song continues to show the male idol's resounding global success when continuously setting and breaking new records as well as maintaining stability on global charts.

Billboard calls this one of the biggest collaborations of 2022 due to its great success and impact on international fans.

Jungkook is the youngest member of BTS, dubbed "Golden maknae" (golden maknae). In addition to singing, he is also talented in painting, guitar, and hip hop dancing.

In 2020, Jungkook won the "Sexiest International Man" poll of People magazine. The Korean singer also topped the poll "100 sexiest men on the planet 2018" conducted by the Philippines' Starmometer magazine. In the same year, he was voted the second most handsome man in the world by TC Candler (USA), after actor Jason Momoa.

Jungkook also just won People magazine's "Sexiest Man at 25" award in 2022.

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