BLACKPINK explodes in the US, fans accuse YG of "cheating big", thousand dollar tickets! Stage like a market

BLACKPINK lights up Sofi Stadium for ' DEALINE ' tour, but YG Entertainment's lack of investment disappoints audiences. As world-class stages become the norm, is YG limiting the global reach of its own artists?

Amidst the enthusiastic cheers of over 70,000 spectators at Sofi Stadium, the heart of the performing culture in Los Angeles . BLACKPINK once again proved their position as the top Kpop girl group. Becoming the fourth Korean artist to set foot on this legendary stage, BLACKPINK not only created a spectacular music night within the framework of the global tour "DEALINE", but also continued their journey to affirm their global influence. However, hidden behind that halo is an increasingly large "crack" coming from within the management company YG Entertainment, with the organization being judged as lacking in heart and vision.

With a history of hosting top tours such as Taylor Swift's " The Eras Tour " or Beyoncé's Renaissance, Sofi Stadium is not only a performance venue, but also a test of staging capabilities at an international level. Here, cutting-edge technology elements such as the 360-degree Jumbotron system, touch-sensitive LED floors, and multi-layered laser lighting are considered a necessity, not a privilege.

Therefore, the fact that BLACKPINK, one of the most famous names in Kpop today, performed with a half-hearted stage, lacking important visual elements, quickly became a big topic of controversy. Although the "DEALINE" tour was promoted as an upgraded version of BORN PINK , the stage in Los Angeles was considered a step back.

There were no LED screens on either side, no touch-sensitive floor under the stage, and especially no 360-degree Jumbotron, which even mid-level American artists invest in when performing here. "I didn't see any close-up screens. Sitting in the middle area felt like I was watching a concert... backstage," one San Diego audience member complained on Reddit.

It is worth mentioning that the ticket prices are not cheap, ranging from 400 to more than 1,500 USD/ticket, but the experience feels inexplicably budget-saving. Compared to what Taylor Swift or Beyoncé have brought to this very stadium, BLACKPINK's concert clearly lacks visual depth and emotional space. Many people ask: Why does a famous company like YG let its "favorite chicken" concert take place so unprofessionally? The answer lies in a harsh reality: YG is eroding BLACKPINK's aura to maximize short-term profits, instead of building a solid foundation for the long-term future.

While other K-pop companies like HYBE are investing heavily in technology, creating virtual reality stages and AI camera systems that automatically capture idols' angles, YG seems to still be using the same event organization mindset from 10 years ago. There are even internal rumors leaked on some international fan forums that the budget for the DEALINE stage in the US was cut by 30% compared to the original plan, to "optimize profits", a shock to fans who spent money expecting a top-notch experience.

BLACKPINK has been, is and will always be the pioneer for the generation of female Kpop artists to conquer the world. But that light cannot continue to shine brightly if it is stifled by the lack of long-term calculations from the management company. Global fans do not just want to listen to music, they want to live in music where sound, light, technology and emotions blend into an unforgettable experience. And to do that, we need a different YG: daring to invest, daring to change, daring to think big.

BLACKPINK has broken through a series of cultural, market, and prejudice barriers to reach the global stage. But if YG continues to maintain the mindset of reaping the benefits quickly without cultivating the roots, they will be the ones holding BLACKPINK back. In the game of globalization, lack of vision is an unforgivable mistake.

BLACKPINK needs a stage worthy of their class, not only to please their fans but also to assert their global position. If YG doesn’t change, they will be the group’s biggest obstacle. The world is watching, and fans will no longer accept “branded sloppiness”.

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