BABYMONSTER suspected of being held back by YG, BLACKPINK quickly escaped and ran away

YG is currently rushing to prepare the first full album for rookie girl group BABYMONSTER. Debuting in November 2023, BABYMONSTER is known to the public as " BLACKPINK's little sister".

The 7 "little monsters" are extremely beautiful and talented, but have yet to really break through because of the "up and down" quality of the products that this entertainment empire gives to the new group.

In addition, the music industry was recently shaken when the global idol trio Lisa, Jennie and Rosé released new music one after another. For the first time in nearly a decade of working together, BLACKPINK members have "let loose" like this. While Lisa has released up to 3 singles, the latest being Moonlit Floor and causing a storm on international stages, Jennie paved the way for her solo album with the vibrant song Mantra, conveying a strong message of self-reliance.

The biggest surprise is Rosé and her shocking collaboration with world superstar Bruno Mars in APT.. Without a long introduction, APT. was released by Rosé on the morning of October 18, causing a global "storm" with its catchy pop rock melody and drinking dance "branded" with Korean culture. Occupying music charts from Korea to international, BLACKPINK is in its most brilliant days, starting their explosive solo era after leaving YG.

After the reunion of 3 generations of YG idols at the 2NE1 concert in October, the company immediately announced the news of BABYMONSTER's comeback. As Yang Hyun Suk had promised, BABYMONSTER will officially release their first full album in their career on November 1.

Notably, the album has up to 9 songs, the title track Drip was also composed by the "King of Kpop". YG always promotes the spirit of "family", the juniors' products will more or less receive help from the seniors in the composition stage.

The news today excited fans, it was an opportunity for BABYMONSTER to break out after 2 singles that caused controversy about the music - Sheesh and Batter Up. Recently, YG also "teased" the melody of each new song, revealing the characteristic attractive hip-hop color. People put their hopes on BABYMONSTER in this promotion.

The beauty and figure of BABYMONSTER members are wasted in the concept photo series with a maximalist style, highlighting girl crushes with strong colors and bold cuts. The series of photos seem to be stuck in... 10 years ago. BABYMONSTER's charisma is the only plus point. Looking at the concept, fans are impatient, "red alert" about YG's creative situation. Not to mention, the posters are also designed very old, unsophisticated, even giving a cheap feeling.

In addition, YG's management team was also criticized for their lack of care in promoting the group. Social media posts for BABYMONSTER had low-quality images, such as forwarded from messaging apps. In a competitive entertainment market like Kpop, BABYMONSTER's image disadvantage would be a big minus, preventing the group from making an impression. This is not the first time YG has been criticized like this.

Now that they have run out of promotional ideas, people feel even more sorry for BABYMONSTER. Hopefully, the group will conquer the public in their next comeback. Because in terms of ability, the 7 girls completely deserve to shine!

Although not mentioned directly, reality has proven that YG really restrained BLACKPINK during the 7 years the group still had an exclusive contract. A top girl group, an international career but a discography of less than 50 songs and only 2 full albums - each full album has 8 tracks. It can be understood that YG outlined a comprehensive strategy for BLACKPINK - not only releasing music, promoting like a "industrial chicken" but also developing personal brands, increasing influence in the fashion field. It cannot be denied that the trick "less but good enough" has made BLACKPINK a "treasure" of the music industry, every comeback will make the public look forward to it.

BLACKPINK has the ability and strength to release more music. But YG has held back that. And now, after the end of their individual contracts, the group BABYMONSTER is considered the alternative to replace this held position of BlackPink.

BLACKPINK is busy with individual activities, YG bluntly "crossed off" the entire group Phượng Vũ11:16:07 13/01/2024After 4 female idols did not renew their individual contracts, YG Entertainment quickly took decisive action; especially when BLACKPINK members tend to do solo activities.