BABYMONSTER was misled by YG, fans were angry, stood up for justice

According to Koreaboo, the 7-member girl group Baby Monster (Rami, Ruka, Rora, Asa, Ahyeon, Pharita, Chiquita) has been predicted to explode since their debut at the end of last year.

This is considered a music group that converges all talented faces with outstanding singing ability and beauty. However, fans have repeatedly complained about YG Entertainment's promotional strategy for the group. They argued that Baby Monster had wasted its potential because of the company's wrong plans.

For the group's debut through the single "Batter Up", Baby Monster was not performed on weekly music shows in South Korea – a potential stage for rookie groups. YG only released a video of Baby Monster's performance on YouTube.

Coming to "Sheesh", it was not until 1 week after the release of the song that Baby Monster had a stage to perform the first live show. The girls only performed on 2 shows, M! Countdown and Inkigayo.

In addition, "Batter Up" and "Sheesh" were both released on Mondays, which are not popular choices for today's modern Kpop music products. As the U.S. market becomes important, K-pop companies often let artists release songs on Fridays or weekends, with the goal of conquering the Billboard charts.

While Baby Monster has a better international record domestically, YG should have focused on overseas promotion to gain more fans and reap new achievements, YG did not take advantage of this.

After fan complaints, to Baby Monster's album "Drip", YG released it on Friday (November 1, 2024). But the launch time is at 1 p.m. This time is not popular because people are still at school or working.

After 9 days of releasing the new music product, Baby Monster has just appeared on the music program. It seems that this strategy is still applied by the company to the group despite the fans' appeals.

The girls also don't often have live streams or participate in variety shows. There are also rumors that Baby Monster members' posts are restricted on Weverse. YG is said to be maintaining a "mysterious image" promotion for Baby Monster.

On theqoo's online community, Korean viewers commented on YG for their outdated approach. Audience comments:

"It feels like they haven't come out yet." "I really liked this album, but there was nothing to watch because they didn't perform. The girls are obviously very attractive, but there is no content to watch." "How can YG promote rookies in this way?" "Nowadays, there is nothing for celebrities trying to keep their image mysterious anymore."

"Even Blackpink, who were successful in using the mysterious and extravagant image-building plan, were told for the lack of songs when they first held a world tour. It's really serious that YG artists haven't been active as much as they have been in the industry for years, even considering the company's self-produced shows."

"It's outdated. I didn't even know they had officially launched. Nowadays, communication is paid, and there are a lot of things from Bubble to live streaming, behind-the-scenes clips and company-produced shows...".

Despite the controversy in the way it was promoted, Baby Monster's Drip still won the No. 3 spot on the global and European iTunes album charts. According to the latest data from Korean media, Drip also ranked No. 1 on iTunes' top album charts in a total of 11 countries and territories, including Hong Kong (China), Indonesia, Malaysia, the Philippines, Saudi Arabia, Singapore, and Taiwan (China).

Drip is the group's first album, after their debut project "BABYMONS7ER", which consists of 9 songs "CLIK CLAK", "Drip", "Love, Maybe", "Really Like You", "BILLIONAIRE", "Love In My Heart", "Woke Up In Tokyo (RUKA & ASA)", "FOREVER" and "BATTER UP (Remix) - Bonus Track".

BABYMONSTER dominated thanks to BLACKPINK "hibernating", surpassing their seniors spectacularly Gia Nhi13:31:56 13/06/2024After a long period of inactivity as a group, BlackPink's younger sister - rookie girl group BabyMonster - has had a spectacular comeback by increasingly dominating the Kpop market. Fans think that YG has gradually succeeded in creating a new generation of idols.