Ao Kim Ngoc: Photographer builds fashion dreams, strongly inspires

Ao Kim Ngoc is a famous female photographer, but she suddenly changed her life dramatically when she turned to business, owning her own fashion brand. Her journey of daring to think and dare to do has been a strong inspiration.

Ao Kim Ngoc is a female photographer, travel blogger, and owner of a famous fashion brand in Vietnam. This girl's journey of pursuing her dreams, daring to think, daring to do has inspired many young people.

With the dream of bringing a lot of value to girls, through the language of fashion, Ao Kim Ngoc has spread the inspiration to love yourself and love nature. She also inspires to love your achievements and your shortcomings, helping women become more confident and beautiful.

When asked about the reason for her bold change of direction, she shared: "Photography for Ngoc is not only a medicine to heal her wounds but also an inspiration. It is also a lever for Ngoc to confidently realize her dream of bringing her fashion products to the market from 2022 to present.

The dream of wearing pretty dresses has followed me since I was little. Partly because of my mischievous nature, my parents rarely let me wear dresses. I dressed like a boy until middle school, so when I grew up, I was always attracted to pretty, feminine dresses. And since when, my wardrobe has been full of dresses, until now.

Ngoc's dream is to bring many values to girls, through the language of fashion to inspire self-love, love of nature, love of all achievements and even of one's own shortcomings, helping women become more confident and beautiful."

When asked about her family, Ao Kim Ngoc said she was lucky to always have her parents support and respect all her decisions: "I still remember when I was little, my father passed away early, in addition to my main job as a teacher, my mother also had to push a bicycle to sell cakes to support my two sisters. At that time, when going to school, we only had a few sets of clothes, but our clothes were always washed white and ironed by my mother. My hair was always neatly combed by my mother, my shoes were always clean, even though I always came home dirty after school in the afternoon, because Ngoc was very naughty, and one day she was even beaten by my mother.

From the small wooden cabinet in the corner of the house that is always neatly arranged by my mother to her talent and perseverance in building a successful career, it has always been a source of inspiration and a great example for Ngoc to follow in this life.

Mom's concern in the early days of Ngoc's founding of Lypara turned into encouragement, and now her absolute support, both materially and spiritually, is a huge encouragement for Ngoc to confidently realize her dream."

To achieve the current success, Ao Kim Ngoc also has people who help her, willing to share their experiences to help her move forward: "Ngoc herself always seeks to learn new things and is ready to change when necessary. Whatever Ngoc has determined, she will do it to the end, always planning for the worst situations.

Ngoc's luck was to meet a big brother working in the media field who guided and instructed him from the very beginning. He himself went through many difficulties in the process of starting a business, but with perseverance and effort, he achieved success in his career. He is the person who inspires Ngoc in life and is also the image that Ngoc aims for in her future career."

As the owner of a new fashion brand, Ao Kim Ngoc has managed it quite well and has a certain number of customers. She shared: "Lypara is a new designer fashion brand in the Vietnamese market, but is very fortunate to be loved by many customers through a high rate of product return. That is also the motivation and challenge that requires Ngoc and her teammates to maintain and develop more, bringing confidence and beauty to girls according to our original goal.

Each collection for girls is a serious investment from the design drawing stage, material selection, always meticulously cared for by the Lypara team in every stitch, with the hope of not only bringing new outfits to customers but also truly different fashion emotions.

At each stage of business, Ngoc will set different goals to conquer and complete. Ngoc's satisfaction at the moment is finding good materials, bringing draping techniques (handcraft) to designs at reasonable prices, reaching deeper into the brand's target customer base."

Regarding the two passions of photography and fashion, Ao Kim Ngoc confided: "Fashion business and photography are two indispensable pieces in Ngoc's life. Without photography, the fashion business would become colorless and boring. On the contrary, if photography does not have fashion business, it is meaningless for Ngoc when she cannot apply the passion she pursues on the path to building her dream. Ngoc loves both and will learn to improve herself to develop further."