The case of Tiktoker 4.5 million followers selling contraband perfume: who is the boss behind?

Recently, information about the inspection team of the E-commerce Team, the Market Management Department has seized more than 10,000 bottles of suspected smuggled perfume sold on the Tiktok account "Phan Thuy Tien" has attracted the attention of the public.

The warehouse inspected by the authorities is located in Eco Green Building, No. 286 Nguyen Xien Street, Tan Trieu Commune, Thanh Tri District, Hanoi City and is owned by Zenpali Group Joint Stock Company, with Mr. C.V.T. as General Director.

On the company's website, Zenpali introduces itself as a company operating in the field of public health care with products derived entirely from nature such as teeth whitening powder and cleanser,... and a number of other cosmetic products.

"Zenpalicam brings customers great products from nature that are absolutely safe for customers at the most competitive prices...", the Zenpali website states.

However, at the time of inspection, the inspection team noted that there was no information showing the origin of perfume products; on products displaying foreign languages, however, there are no sub-labels in Vietnamese as prescribed. At the bottom of the box there are barcodes with the prefix "697...". Goods showing signs of smuggling.

The General Department of Market Surveillance said that all products are sold mainly in the form of livestreams on e-commerce platforms such as Tiktok and Facebook when the business location is well-arranged with full livestream areas, order closing and computer areas to increase virtual views for videos, etc packaging area and warehouse.

At the packaging area, the inspection team noted that 2 pineapple sacks containing hundreds of orders were completely packaged perfumes that had been closed from the previous live session.

Here, the inspection team noted that the business location is well-arranged with a full range of livestream areas, order closing areas, and computer areas to increase virtual views for videos, packaging areas and warehouses. The areas are arranged separately and scientifically, all on a floor of about 1,000m2.

Above each order, the recipient's information in many different provinces and cities such as: Quang Ninh, Tay Ninh, Ho Chi Minh City, Da Nang, Dong Nai... Each order costs a few tens to several hundred thousand VND, waiting to be delivered to the J&T Express shipping unit to be transported to consumers.

All seized products are sold on the Tiktok channel "Phan Thuy Tien". This is a famous TikTok channel with more than 4.5 million followers and is said to be owned by Phan Thuy Tien - a famous hot sales Tiktoker on the Tiktok shop platform in recent years.

Working with the Inspection Team, the Company's representative presented the Certificate of Enterprise Registration of a joint-stock company issued by the Department of Planning and Investment of Hanoi City for the first time in 2018, the Certificate of Registration of Business Location registered for the first time in 2023. For the product is a batch of perfume, the company has not been able to present invoices and documents proving the legal origin.

According to the leader of the General Department of Market Surveillance, the inspection and control of goods on e-commerce platforms is being strengthened and implemented by the entire Market Surveillance Force in order to effectively implement the Scheme on anti-counterfeiting and consumer protection on e-commerce by 2025 approved by the Prime Minister (Project 319). In recent years, many prominent cases of trading in infringing goods on e-commerce platforms such as tiktok and facebook have been inspected and handled by the management force, including the inspection and handling of famous hot girls such as Mai Ly..., proving the strong and drastic participation of the Market Surveillance Force, demonstrating the determination that there is no prohibited zone in trading in infringing goods.

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