The trend of "Passing aluminum cans" stirs up social media | Attracting a large number of young people to participate

If the year 2020 is absent from environmental challenges when the epidemic story has taken center stage on social networks, environmental trends will return in 2021, opening with the challenge of "Passing aluminum cans" within the framework of the social network. The campaign "Continuing aluminum cans, responding to the heart of the Earth" is organized by the Ministry of Natural Resources and Environment (MONRE) and the cooperation of TBC-Ball Vietnam Beverage Cans Co., Ltd.

In recent years, the emergence of new trends has created a fever on social networks. Not only attractive in appearance, the trends that make netizens fall in love also send meaningful messages to the community, from #Nostrawchallenge calling not to use plastic straws but instead bamboo straws, stainless steel straws. ; #Noplasticbag calls for the use of papyrus and paper bags instead of plastic bags until the #Challengeforchange, also known as the "junk cleanup challenge", calls for people to clean up their surroundings.

If the year 2020 is absent from environmental challenges when the epidemic story has taken center stage on social networks, environmental trends will return in 2021, opening with the challenge of "Passing aluminum cans" within the framework of the social network. The campaign "Continuing aluminum cans, responding to the heart of the Earth" is organized by the Ministry of Natural Resources and Environment (MONRE) and the cooperation of TBC-Ball Vietnam Beverage Cans Co., Ltd.

From social networks, the challenge "Passing aluminum cans" spreads positive messages to real life, helping the community better understand the role and benefits of choosing - recycling aluminum cans.

Opening with a short video with the story of aluminum cans with a life cycle of hundreds and thousands of years, "Continuing the aluminum can ring, Answering the heart of the Earth" with the participation of Miss H'Hen Niê and the team. National player Nguyen Quang Hai has created a "craze" on social networks recently.

Lasting only nearly 2 minutes, the short film with a strong message about increasing the use and recycling of aluminum cans and protecting the environment has touched viewers when recalling memories with many young people.

"The aluminum can you drink today could be an aluminum can that was used 100 years ago, and it could also be an aluminum can someone will drink in 1,000 years and beyond. Used aluminum cans can be recycled into new aluminum cans within 60 days, creating a closed cycle. One aluminum can, infinite recycling, endless handing, for a green, clean and beautiful Vietnam."

Responding enthusiastically to the fun and meaningful challenge, many young people on the social network Facebook also promptly participated in the challenge of passing aluminum cans when they continuously posted videos of participating in the challenge. Interesting creative videos have really created a series of "continuing" activities, when combining these videos, we will have a unique series of videos of catching - passing aluminum cans.

When looking back at the results and positive stories spread from the "Passing aluminum cans" challenge, we realize that, even in the "virtual" space, real values can still be conveyed to the whole society. society, resonate to create positive changes for the environment and the life of every Vietnamese.

Different from activities promoting the reduction of plastic products, "Passing aluminum cans" in particular and the campaign "Continuing aluminum cans, answering the voice of the Earth" in general remind the community about the benefits of using plastic products. Use aluminum products that are easy to recycle instead of other environmentally unfriendly products.

If you are unfamiliar with aluminum cans, here's what you need to know about its "miracle" ability: Aluminum cans are recyclable, 75% of the aluminum ever produced since 1886 is still used. used today, you only need 60 days to recycle a used aluminum can into a new aluminum can. With such outstanding points, choosing to consume and recycle aluminum cans is one of the practical actions to protect the environment.

In that "green living" journey, the companionship and cooperation of young people helped the message spread more strongly. From a simple challenge on social networks with user-created videos of "passing cans - catching cans", "Passing aluminum cans" has created values in real life as we understand more about The environmental friendliness of aluminum cans and the use of aluminum cans is how each person joins hands to protect the environment.

Through the journey of an aluminum can from the past to the future, the video has sent a message about the benefits of aluminum cans and the sustainable values that over the years affect people's lives and the environment. around.

The call to participate in the challenge and the spirit of environmental protection of the two ambassadors not only had a positive impact on young people but also promoted the joint action of the whole community. Responding to that call, not only young people who love green lifestyle enthusiastically participated, but also Fanpages and communities with the same interest in the environment also actively supported and joined hands to spread the message. the meaning of the chapter to more people.

Everyone's enthusiasm for environmental challenges has created positive changes in the community's thinking. With its own "Aluminium Cans Transfer", the program has once again affirmed the value of aluminum cans, the "golden face in the recycling village" because of their unlimited recycling possibilities.

It can be said that trends such as "Changing aluminum cans" have helped solve the problem of environmental protection, increasing the practicality of environmental protection activities. With high applicability and ease of deployment, "Transfer aluminum cans" reaches a large number of people, helping to "fill" participants' knowledge around environmental protection issues.

The challenge "Continuing aluminum cans, responding to the heart of the Earth" was first launched by the Ministry of Natural Resources and Environment in cooperation with TBC-Ball Vietnam Company to encourage the community to increase the use of aluminum cans and protect the environment. The campaign was launched on January 11, 2021 and ended on February 5, 2021

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