Tran Quoc Dung - Prince of Tan Hiep Phat's family: Secretive, "going out on his own", rarely mentioned by his family

While the two sisters always stand side by side in the market with their father, the only son of the owner Tan Hiep Phat decided to choose his own path, not wanting to depend on the family.

Tran Quoc Dung was born in 1985, the third son of Tan Hiep Phat owner Tran Qui Thanh and Pham Thi Nu.

Graduating from India University (USA) in 2008, majoring in Marketing, Economics and Psychology in 2008, Tran Quoc Dung returned to Vietnam to work for a family company - a company with a long tradition in the beverage industry. three founding brothers - in many departments from sales staff to marketing, logistics.

With the concept of "not standing on the shoulders of giants" and the desire to challenge himself, in 2012 when he was only 26 years old, he started a business with Tran Toan Phat Company and from June 2014 to present is working hard to develop. Brand development of collagen essence products.

At that time, Tran Quoc Dung said that the potential of the functional food industry in general and collagen products in particular was great, but the market was "chaotic" with portable products of unknown origin for sale on the website. and social networks.

Sharing with the media about the reason for starting a business, Quoc Dung once said: "When I returned from studying abroad, I started working at a family company, experienced many positions such as marketing, sales, logistics... understanding of business culture in Vietnam. After 4 years of working, at the age of 26, I felt it was time to challenge myself. Years of studying in the US made me think "don't stand on people's shoulders forever. I'm a giant but I'm young, healthy and mentally strong - why not dare to try."

Initially, Tran Toan Phat Company distributed fast-moving consumer food products such as imported milk, ice cream, confectionery, etc. Until feeling predestined with beauty products, Quoc Dung decided to devote himself to development. collagen essence products.

He said: "From working experience in a family company, I see that in order for products to reach more consumers, distribution is very important. So right from its inception, the company's strategy is to build a wide distribution system before developing my own brand and increasing revenue.In the beginning the company did not have many employees, I also had to do everything from AZ including loading and unloading goods, delivering goods, etc. lots and lots of work.

Sometimes joking with friends who know how to run my own company but it's so hard not to do it, but my passion for business has held me back. I often tell the staff that I have to be passionate about my products to convince customers to trust them. Thanks to my passion, I will understand my products, understand the wishes of customers and know what to do next."

Since starting his own business, Quoc Dung is determined to stand on his own two feet, only "ask" for knowledge and experience as an invaluable source of "capital" from his family who are the leaders of the family company. "I think I'm quite lucky to have recruited many like-minded associates. They are the people who have shared difficulties with me during difficult times," he confided.

To have a successful start-up, Tran Quoc Dung as well as his two sisters have been forged by the strictness of his father Tran Qui Thanh. However, when asked who influenced him the most, he was sure that it was his mother - Mrs. Pham Thi Nu.

"Mother is a person who is passionate about new things, loves to explore and research. She is also a person who is very emotional, cares about others and puts family values first."

Talking about the reason for choosing a completely different business direction from his family, Quoc Dung revealed: "First of all, from my own experience when I returned home, due to being allergic to the weather, my skin was very itchy. I have acne and pitting, so I have difficulty communicating with my partner. Then, after learning that collagen can help improve skin, I asked my friends in Japan to buy it for me. After drinking it for a while, I found it very effective. At that time, I realized that this is the right product for everyone, especially women, so I decided to change direction and start making this product.

The second reason is that I see a huge demand for beauty supplement products in Vietnam, this market is estimated at about 1 billion USD. In fact, Vietnamese users are lost in the "maze of battle" of "portable" collagen, floating on the market, of unknown origin, origin, unsafe... which I find troubling".

Sharing the secret of management, Tan Hiep Phap's son said: "Because I did not have support from my family or an investor, I personally recruited each employee and maintained the operation of the apparatus by myself. how to empower every employee I set goals and deadlines for everyone to find ways to achieve them Therefore, the working environment needs openness, no time constraints and maximum respect for creativity so that the product when it reaches the customer is the best. we pursue. To do that, I need to choose the right "path" based on the values they aim for in life. They have to be passionate about their work no matter what it is because when really passionate, they will find the best way. I often ask candidates, there are 10 people like you, why should I choose you and not someone else? vision, orientation to clearly define what each person will contribute, towards the goal".

Trần Quí Thanh bị đề nghị án tù 9 - 10 năm, từ chối đền 531 tỷ đồng cho Kim Oanh Gia Nhi11:25:29 25/04/2024Chiều 24/4, Viện kiểm sát nhân dân TP.HCM đã đề nghị mức án đối với bị cáo Trần Quí Thanh cùng 2 con gái về tội Lạm dụng tín nhiệm chiếm đoạt tài sản . Thêm tình tiết mới, ông không chịu bồi thường cho bà Kim Oanh.