Thai Cong finds a competitor for Pham San's lychee tea, a shocking new marketing move?

Not only did Thai Cong make people excited and follow the trend of reviewing lychee tea on TikTok, he also organized an extremely attractive lychee tea week of buy 1 get 1 free. In addition, the designer also awarded a crystal cup worth 6.9 million VND for the trending performance with the highest views.

And most recently, the owner of this product has been found. This is considered a pretty clever marketing move, while many businesses have to struggle to find the problem of increasing brand coverage, designer Thai Cong only launched a challenge on TikTok, many influential people on this platform came to make free promotional videos, in return the shop owner only spent 6.9 million to offer a reward, hearing this, many people had to nod and clap their hands with Thai Cong's extreme thinking.

Not stopping there, Thai Cong continued to "take advantage of the victory" by launching a new marketing tactic. With the trending slogan "I like lychee tea here!", the designer also printed it into tote bags as gifts for customers who come to drink lychee tea. Thai Cong said that from August 9, customers who come to drink Thai Cong lychee tea will receive this bag and also Thai Cong's signature. However, the number of bags is limited, so those who are quick will have the opportunity to receive the gift.

Talking about lychee tea at Thai Cong's shop, according to the description of some customers, the taste of this lychee tea is quite interesting. The tea has a rather fragrant aroma with the scent of decorative flowers, the taste is not too sweet but brings a refreshing, easy-to-drink feeling, suitable for many people, besides there is also a bit of sourness, the aftertaste is not bitter. However, while being advertised as using expensive ingredients like high-class TWG tea as well as having a unique recipe, overall this lychee tea has not really made an impression as expected by customers.

Besides being famous for its expensive household products, Thai Cong also owns a luxurious coffee shop located right in the center of Ho Chi Minh City. There are many people who, despite knowing the high prices of drinks, still want to try drinks at Thai Cong's coffee shop.

Accordingly, a girl's review of lychee tea at Thai Cong's store unexpectedly went viral because it was so straightforward and decisive. With just one short comment and a humorous expression, her review clip received more than millions of views.

At the beginning of the clip, this girl shared very decisively and to the point: "Review of Thai Cong coffee. Today, the dish I ordered is lychee tea. Lychee tea is my favorite, I drink lychee tea wherever I go. And today I will try lychee tea here". After the introduction, the girl tried lychee tea from Thai Cong store. I thought that it would be followed by detailed comments and reviews, but unexpectedly she concluded with a very short sentence that shocked the viewers: "I don't like the lychee tea here".

The 18-second review clip made many viewers laugh with delight. Many people commented that the girl's review was too straightforward, getting to the point without saying too much. Some opinions said that the girl only took a sip of lychee tea and drank it right from the top of the cup, the ice melted a lot, maybe the tea was weak so the flavor was not really good. However, some people also said that the girl did not say anything about the sweet or weak taste of the tea but only said "I don't like the lychee tea here". This is completely normal because the taste of each dish depends on each person's taste.

Before the above review, Thai Cong also made a video with almost similar content in response. Even drinking directly from the cup instead of using a straw was done by Thai Cong exactly like Pham San's clip. However, the only difference was the ending, instead of the girl saying "I don't like the lychee tea here", Thai Cong said: "It's delicious! I like the lychee tea here".