Why do Vietnamese artists have the most anti-fan groups in history in 2020?

2020 is an exciting but also tumultuous year for Vietnamese showbiz. In the entertainment industry, there are more and more anti-fan groups on social networks.

The anti culture has existed for a long time, but, it can be said that 2020 is the peak year that anti groups sprout up "like mushrooms after the rain". From A-list stars to emerging singers and actors, everyone has an anti group.

In Vietnam, the antifan force also started to get stronger in the past year. Starting from Huong Giang, Thuy Tien, Khanh Van (Moc Biec), Lan Ngoc, Linh Chi, and most recently Hai Tu were set up anti-groups on social networks.

The young actor of MTP Entertainment is just starting to enter showbiz, not even having a TV or movie role in his hand. If public opinion continues to oppose her and activities and brands related to her as strongly as it did with previous seniors, it is difficult for any unit to dare to invite Hai Tu to cooperate in the future.

Looking at the reality of the "green tea" scandal, Hai Tu will not easily continue to work in showbiz, even though his career has just begun.

Vietnamese artists have never faced antis as much as they do now. Therefore, many people are shocked and find anti culture quite strange. After all, anti fans are just a way of calling, rather, they are fastidious audiences who have their own reasons not to love a certain artist.

Anti-fans and reality TV

Game shows have long been a double-edged sword. From a positive perspective, there is nowhere that helps artists keep their attraction like in reality TV. At the stage of social networking, technology is on the throne, the stage is precarious, being in game shows is a way for singers and actors to warm up their names. That is an undeniable fact.

However, the familiar face on television inadvertently pushed the artist into the path of being hated. While recording, the star, no matter how cautious, sometimes reveals her true personality and indiscreet moments. In other words, the more he participates in the game show, the more likely the artist is to be anti, and is putting himself in a "dangerous" situation.

The strongest anti wave is the case of Huong Giang. Few people expect that Miss International Transgender, once praised by fans, now falls into an anti-group with 125,000 members. Worth mentioning, there are fans who have actively defended and supported her and finally chose to turn their backs.

Or as in the case of Thuy Tien. The charity donation to help flood victims in the Central region helps the female singer become more known, and continuously collects advertising contracts. However, the incident also brought back many anti-fans for the voice of the White Snow Dream.

Lam Vy Da was once "crowded" on television, but was formed an anti group. Tran Thanh and his wife appeared too much on game shows, but they couldn't avoid being hated. Or as the latest case, Ninh Duong Lan Ngoc, Linh Chi and Ngoc Trinh were set up many anti-groups with the content "three obnoxious girls"...

Ninh Duong Lan Ngoc - the actress who has long been called the "Pearl of the Screen", many lovers also became "victims" of antifan. Lan Ngoc's path from a favorite star to an "obnoxious girl" overnight has never been so fast.

The audience is getting different

About three years ago, the act of boycotting artists who made moral mistakes, the lifestyle of Vietnamese audiences gradually became more drastic. A typical example is the case that Pham Anh Khoa had to withdraw from the entertainment industry after the scandal of harassing dancer Pham Lich in 2018.

Minh Beo was condemned by the audience for sexually harassing minors. The public resolutely boycotted this actor after returning from the US after serving a sentence.

And the latest is the case that Huong Giang had to pause some artistic activities, withdraw from the guest position at the event of Miss Vietnam 2020. The #ADODDA vocalist was boycotted because the audience thought she appeared thick. Especially in game shows with moral teaching statements, the words on this game show are the opposite of what she said in another game show.

Huong Giang's antifan group was named "The group that said it was not a beauty queen", with more than 140,000 participants. Media expert Nguyen Ngoc Long shared that one of the reasons why Huong Giang was violently boycotted was that she "dared" to declare war on the audience.

Huong Giang's challenging speech and behavior pushed the audience's patience to the point of "overwhelming", they showed a fierce boycott on a large scale, even planning, methodically, forcing Huong Giang to must be suspended.

In the past, Huong Giang made a rude mistake with artist Trung Dan, was criticized for a long time to the point of almost withdrawing from showbiz. After being crowned Miss International Transgender, the female singer gradually regained her popularity.

Anti fan is now "more civilized and advanced". Most anti-groups from Huong Giang Idol to Lam Vy Da or Ninh Duong Lan Ngoc, the first rule is "no body shaming, no personal attacks and no vulgar words".

Just like that, anti fans are viewed from a different angle. The civilization of anti-groups, if viewed from a positive perspective, means that the audience has become more strict with artists.

In the midst of the boycott storm of Huong Giang in November 2020, director Tran Nguyen Bao Nhan commented: "For the first time in Vietnam's showbiz history, it shows that there really is a boycott power like Kbiz or big entertainment platforms. other in the world".

The reason why Korean and Chinese showbiz always have a strong antifan force is because the audience is well aware of the power of the masses.

The clearest and closest example is Trinh Sang - the "top notch" star of Chinese showbiz. Before being banned by China's management agency in all aspects, Trinh Sang used to be an A-list artist with a huge source of income, surrounded by brands and directors, and fans covered all mistakes. Her "small"

But the scandal of signing a contract for surrogacy abroad and abandoning two children pushed Trinh Sang to the bottom of the cliff. The Chinese audience commented that she had stepped on the last moral line, causing public outrage.

The wave of boycotts was pushed to the climax of the audience, which contributed significantly to the fact that Quang Dien (the management agency for Chinese actors and films and television works) had to issue a document banning Trinh Sang's waves from entering. at 1 am.

Many people commented that although Quang Dien did not issue a document banning Trinh Sang's wave, the audience did not give her the opportunity to return to showbiz. Because, in China, the audience is the decisive factor for the success or failure of an artist. And when the audience turns anti-ai, that person hardly has any land to "live".

Many artists because of being boycotted, their careers struggled. For example, Chiang Kinh Phu had to retire and leave China because he was ostracized after the scandal of abuse of his girlfriend in 2018.

Tieu Chien is one of the three most popular actors in 2019, he also has the largest number of antifans in Chinese showbiz. Actor Tran Tinh ordered to suspend activities for nearly 10 months in 2020 because of antifan boycott. Although he has returned to showbiz since the end of 2020, many opinions say that Tieu Chien still has to work in moderation for fear of the great influence of antifans.

It is no coincidence that Korean showbiz is known as the harshest entertainment industry in Asia. Many Korean stars face depression and choose to commit suicide because they cannot face public opinion. In other words, Korean netizens have the right to decide whether artists can exist in showbiz or not.

Audiences are more powerful than we think. Therefore, Korean artists often have a serious professional attitude and rarely talk about gossip on television or have scandals in their career.

Looking back at Vietnam, the public is changing. The anti-discrimination way, using images and vulgar words is no longer available. Boycott culture is spreading and becoming the new form of anti of the audience. Artists - the so-called "public people" should adapt and change direction.

According to media experts, the audience is becoming more and more different, they are more strict with artists, they choose artists who are worthy of their fans' love, when angry, they also boycott more methodically and more fiercely. . Consequences and variations of antifan also bloomed accordingly, it was an over-attack with offensive words, murder, anti-movement, crowd-following... All systems This implication can push the artist to zero in his career.

Being loved and respected by the audience - it is no longer an easy task for artists. There used to be artists who only needed gorgeous beauty to be expensive to show, just need to be revealing to be noticed, there were even many hot girls and hot boys who deliberately created scandals to be famous... These tricks will no longer effective. To be loved and supported by the audience has become a difficult problem for artists, they not only need talent, but also have to work hard to preserve and perfect their image. When the risk of ruining reputation, career can only happen overnight, with the uncompromising anger of the crowd, artists will have to face and work harder than ever.

Media experts predict that in 2021, the antifan trend and its variations will continue.

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