Lisa (BLACKPINK) is entangled in the investigation of breaking the law in Thailand, the risk of imprisonment?

This incident is worrying a lot of fans.

AllKpop recently quoted a source from Thai media reporting that on March 17, the Center for Disease Control and Prevention of the Ministry of Health of Thailand directed the Alcohol Control Commission (OACC) to investigate those who posted and spread images or videos of Lisa's (BLACKPINK) alcohol promotion on social networks.

According to the Bangkok Post, the Thai K-Pop superstar was recently signed to become an Asian brand ambassador for a famous liquor company. As the first female brand representative, Lisa is participating in the global promotion campaign for this wine brand. This leads to pictures and videos of beautiful people born in 1997 advertising alcohol being widely spread on social networks.

"After taking a very long and hectic personal journey over the past few years, I want to inspire people to uplift themselves," Lisa said as she embarked on the partnership with the brand.

"There is no shortcut to get here. All I know is: Be yourself! Be successful in your own way", emphasized the female idol.

Thailand is a Buddhist country, banning alcohol advertising in all media. Accordingly, Article 32 of Thailand's Alcohol Control Act, which took effect in 2008, prohibits the advertising of alcohol as well as the display of glasses containing alcohol or the display of certain brands of alcoholic beverages.

The "Golden Temple Land" also forbids the act of encouraging others to drink alcohol. Violators can be fined up to 500,000 baht (more than 342 million VND) or imprisoned for one year or both.

In 2020, when a part of netizens worried that posting alcohol-related photos on social networks could be fined a large amount, the Thai authorities corrected: "This regulation applies to celebrities and public figures, not ordinary people."

Netizens are curious whether Lisa is right when advertising alcohol and whether she will be fined like other artists in the land of the Golden Temple - Nation reported. Deputy director of the Department of Disease Control Kachon Sak added that some countries do not regulate alcohol advertising like Thailand, so Lisa's appearance in the ad may not violate other countries' laws. However, he did not mention the case in Thailand.

In case of violation, the government may fined 500,000 baht (about 18 million won ~ 329 million VND) or imprisonment for less than 1 year, or both. Some netizens' opinions about the incident:

- "The problem is that she signed this deal outside of Thailand, neither promoting it in her home country nor on her social media accounts".

- "I don't think Lisa and her team are short-sighted to the point that signing a contract would put her in a dilemma in her home country. As long as the brand doesn't use this ad in Thailand. , she will be safe.However, she may get into some trouble if Thai fans share the advertisement widely on social networks or unorthodox establishments use this ad to sell row".

- "I wonder if Lisa will be sanctioned or the people spreading the content?".

- "Although the agreement was signed outside of Thailand, as a Thai, she must know about the strict regulations on alcohol in her hometown. Fame comes with responsibility."

- "She's Thai and it wouldn't be a problem if she rejected the contract in the first place."

- "There is no reason to prevent her from participating in activities outside of Thailand. This is not illegal in Korea or Japan."

- "The investigation was opened to investigate those who posted and distributed images or videos of Lisa's alcohol advertising in Thailand. There seems to be no problem with Lisa filming ads for use in other countries. other".

With a huge following on social networks like Instagram, Lisa can easily bring brands' products to a large number of fans around the world. Moreover, her coverage in particular or BLACKPINK in general, has long surpassed the framework of Korea.

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