Kim Soo Hyun has encountered another big incident, this danger makes fans worried?

After a long time of maintaining a clean image in the public eye, famous actor Kim Soo Hyun suddenly got caught up in a personal scanda.l that shook the entire Korean entertainment industry.

Specifically, the dating news between Kim Soo Hyun and the late actress Kim Sae Ron was suddenly expose.d, causing the Korean male god to face a wave of fierce criticism from public opinion, and at the same time, temporarily suspend all artistic activities to "avoid the storm".

However, the consequences do not stop at being turned away by public opinion. According to Newdaily, this scanda.l has caused serious financial consequences for Kim Soo Hyun and his management company Gold Medalist, as he is facing a series of lawsuits from brands he has worked with. It is estimated that the total compensation that the actor may have to pay is up to 7.34 billion won - equivalent to nearly 140 billion VND.

In Korea, most advertising contracts include a particularly important clause called the “morality clause.” This clause requires the artist to maintain their personal image and avoid getting involved in controversies and scandals that could negatively affect the reputation of the brand they represent.

If the artist violates, the brand has the right to unilaterally terminate the contract without compensation, and at the same time requires the artist to refund all invested costs. This includes remuneration, advertising production costs, communication costs, and brand damage.

Immediately after Kim Soo Hyun's private information was revealed, many brands immediately removed their advertisements, stopped broadcasting his image on all platforms, and began legal proceedings to claim compensation. Among them, a famous brand of smart rice cookers is said to have filed a lawsuit against Kim Soo Hyun, and requested the court to freeze assets to ensure the ability to pay if the lawsuit is lost.

The two typical lawsuits that are currently attracting the most attention from the Korean media involve major companies in the cosmetics and functional food industries.

A health food company that signed an advertising contract with Kim Soo Hyun in 2023 officially filed a lawsuit against both the actor and his agency Gold Medalist in May. The company is demanding 3.96 billion won (about 74 billion VND) in compensation, claiming that the scanda.l caused serious damage, causing the entire advertising campaign to be canceled. The case is currently being handled by the 14th Civil Court of the Suwon District Court.

Meanwhile, a high-end vegan cosmetics brand is not sitting still. The brand had chosen Kim Soo Hyun as its image ambassador in August 2024, to promote the luxurious and clean style of its main product line. However, after the scanda.l broke out, they unilaterally terminated the contract in March 2025 and filed a lawsuit on April 25. The company demanded 501 million won (nearly 10 billion VND) in compensation from Kim Soo Hyun. The lawsuit has now been transferred to the Seoul Central District Court, Civil Division No. 22.

Not only that, many other brands are also in the process of collecting evidence, calculating damages and preparing for similar legal actions. The list of companies that want to sue Kim Soo Hyun is getting longer and longer, making the public worried about the actor's financial future.

This incident not only affects Kim Soo Hyun personally but is also a big shoc.k to Gold Medalist's management company. As the legal representative, Gold Medalist is facing a series of legal troubles with Kim Soo Hyun. While the company has not yet made an official response to the lawsuits, the wave of boycotts and financial pressure is creating an unprecedented crisis for both.

Currently, Kim Soo Hyun has not made any official response to the incident. Fans are waiting for a clear explanation, but with the wave of lawsuits increasingly fierce, it seems that the path back to the spotlight for the male actor will not be as easy as before.

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