Jisoo shows off her "Dior princess" class, meeting Lisa's "future father-in-law".

The class of the "Dior princess" is truly no joke. The 1995 female idol always receives unique treatment, every time she appears at a Dior event, the media is surrounded.

On the evening of February 27, the Dior show (part of Paris Fashion Week) is becoming the center of attention of fashionistas when it brings together many famous stars from Europe to Asia with impressive "dressing" performances. , sparkling. In particular, the appearance of global ambassador Jisoo quickly captured all international media lenses.

Jisoo appeared prominently in an office core style outfit. The famous star scored points when wearing a trendy black blazer, showing off her perfect figure and long, slender legs. The two-sided braided hairstyle combined with a cute bow accessory makes the ambassador's appearance even more "age-hacked" and sweet.

Through regular cam lenses, Jisoo is still stunningly beautiful with a radiant, fresh appearance. The hairstyle and makeup this time are also said to be extremely suitable, highlighting the elegant and attractive facial features of BLACKPINK's eldest sister.

This style and her unbeatable beautiful face make Jisoo stand out in every frame. As expected of Kpop's top beauty goddess, Jisoo dominated the spotlight right from the moment she entered the show venue.

Notably, the character sitting next to Jisoo in the first row also made people stir. That is billionaire Bernard Arnault - chairman of LVMH group, father of businessman Frédéric Arnault. That's why many netizens joked that Jisoo had finally met Lisa's "future father-in-law".

The fact that Jisoo is placed next to the billionaire further confirms Jisoo's influence on the Dior brand. Previously, when she was an artist under YG Entertainment, Jisoo was extremely loved by CEO Pietro: "If YG fires Jisoo, just text me, I will get her back."

This share is causing a storm all over the internet, with Cnet even commenting that Jisoo now has a very good "backup leader".

Dior, the French luxury fashion brand founded by Christian Dior, owes part of its illustrious reputation to its global ambassadors. They are models, singers, actors and celebrities around the world, not only representing the brand's image but also conveying messages that resonate with the public.

In Dior's breakthrough strategy in 2021 to conquer the Asian market, Kpop female idol Jisoo of Blackpink was chosen to become the first dual-line global ambassador (fashion - beauty) for Dior in Asia. Asia.

Jisoo's status as a luxury fashion ambassador not only has a direct impact on Dior's coverage and sales, but also, along with Blackpink members, paved the way for Korean artists to be noticed by many luxury fashion houses. .

Her influence helped Dior's revenue increase significantly by 86.8% in just one year. Specifically, according to Naver's economic section, Dior's revenue in 2021 reached 613.9 billion won (about 473 million USD), an increase of 86.8% compared to 2020. Operating profit more than doubled from 104. 7 billion won (about 80 million USD) to 211.5 billion won (about 163 million USD). This skyrocketing revenue is said to be the result of Jisoo being appointed as a Global Ambassador. Known for her popularity among women aged 20 to 30, Jisoo effectively strengthened Dior's marketing, attracting a wider audience.

The positive impact of Jisoo's ambassadorship continued into 2022 as Dior's revenue skyrocketed to a staggering 1 trillion won (about 771 million USD), marking a 51% growth over the previous year. .

That's why it's no wonder Dior always has extremely special treatment for this brand's princess.

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