Jennie went from YG princess to "stepdaughter", treated unfairly for preparing to "take off her shirt"?

Recently, Jennie has been said to have suffered many injustices, when YG Entertainment has continuously treated female idols with a series of "strange" actions. This incident caused many fans to express their disappointment as well as voice criticism and discontent.

Until now, stories surrounding YG Entertainment's management and treatment have always been a controversial topic in the K-pop fan community. The most obvious example is the case of BLACKPINK.

For a long time, Jennie accidentally received criticism when she was said to be a "YG princess", the most favored by YG, from the fact that she was invested by YG in terms of costumes more than the other 3 members, even creating conditions for the beauty born in 1996 to make her first solo debut in the group. This is when the questionable Jennie gets a special treatment.

However, after a while, many people realized that Jennie was no longer "No. 1", not "pet like an egg" by YG as before.

Accordingly, on the evening of August 9, Koreaboo said that Jennie was removed from the homepage of 1 online sales website managed by YG. According to the source, when netizens clicked on the "Collections" section of the site, it was not difficult to realize that Jennie's name had completely disappeared while Jisoo, Lisa, and Rosé's names were still there.

Clicking on Jisoo, Lisa, and Rosé's names, shoppers can easily choose to buy items related to concerts and solo activities. Jennie also participated in the concert with BLACKPINK and had a personal music product, but her name is no longer listed on YG's online store.

From the aforementioned move, many fans believe that Jennie is discriminated against, no longer valued by YG as before. Even 1 part of the audience predicted that Jennie did not re-sign with the agency, so she was removed from the online sales homepage.

In addition to the flood of criticism directed at YG for treating Jennie unfairly, there are also many netizens who believe that the idol's name born in 1996 suddenly disappeared from the website due to a system error.

Earlier, on July 10, on the social network Weibo (China) suddenly spread rumors, Blackpink's Jennie will not re-sign with YG Entertainment, after the group's Born Pink global tour ended at the end of August.

The news climbed to the Top 1 h.ot search for Weibo's entertainment board with nearly 2 million posts and 140 million reads as of noon on July 10.

Up to now, YG has not officially spoken about information related to Jennie published by the media. The information related to BLACKPINK's contract extension has attracted a lot of attention from fans. As long as YG hasn't made a final announcement about Heixiang's future, many fans are worried like they're sitting on a fire.

Blackpink debuted on August 8, 2016. Like most other K-pop groups, the contract of the 4 Blackpink members with YG Entertainment officially takes effect from the day the group officially goes into operation, the term lasts 7 years. Accordingly, Blackpink's exclusive contract will expire on May 8 this year.

Neither YG nor the Blackpink members have made a statement about re-signing. As for Jennie, fans split into 2 opinions when rumors of her departure from YG broke.

A section supported Jennie's termination. They claimed that YG had not fulfilled their responsibilities as a management company to Jennie. When Jennie's fuss erupted, regarding her romance with BTS's V and her encroachment on acting in "The Idol," YG remained mostly silent when Jennie received a lot of criticism.

Audiences judged YG's weakness in handling media crises and protecting artists from malicious information on social media.

However, there are also many fans who believe that Jennie should stay at YG. Despite many shortcomings, YG's strategy has undeniably helped Jennie become the most popular female idol in K-pop. Jennie developed as a rapper, so she perfectly fits YG's music style.

Jennie (BLACKPINK) suddenly "quit" the stage while performing, then received a "rain of compliments" Kim Lâm10:44:01 14/08/2023Jennie has always been an idol praised by fans for her beauty and performance skills. During her recent US performance, Jennie received many compliments for her professionalism when she encountered problems on stage.