Jennie lost her position on the air, the million-dollar program recorded an unprecedented disastrous

Once known as the "Midas" of Kpop when she won, but this return of Jennie (BLACKPINK) at The Secret Friends Club shocked the public. A program that gathers A-list stars but the ratings are alarmingly low.

Jennie's (BLACKPINK) appearance in entertainment programs is always considered a guarantee of success and media explosion. However, the latest TV project called The Secret Friends Club is becoming an incomprehensible "ripple" in the brilliant career of the female idol. It has received countless expectations since it was not aired, but the grim reality of the viewership index has made the public question the real attraction of the cult stars when faced with a scenario that lacks breakthroughs.

The first reason why the audience turns away is the old production thinking. In an era where reality shows are constantly changing with breathtaking twists, repeating the motif of doing secret missions and giving gifts has become too boring. Public opinion believes that "stir-frying" the formulas from the last decade not only wastes the talents of players but also makes viewers feel emotionally belittled. The lack of dramatic episodes or novel knots has pushed the show into a passive position right at home.

Besides, a vital element of the reality show is that the "chemistry" between the members is completely lackluster. Despite gathering famous names, the connection between them seems to stop at the social level, lacking the explosion of personality to create viral moments on social networks. Viewers commented that the excessive focus on dry tasks inadvertently stifled natural interactions, making the show's emotional circuit disjointed and lacking the depth needed to keep viewers in front of the screen.

Another sharp perspective from fans points out that the attraction of the star's private life is gradually saturated. With the rise of personal social networking platforms, fans are too familiar with the daily image of idols through short films or instant posts. When a TV show does not bring unique entertainment value or hidden corners that have never been revealed, relying on the name Jennie alone is not enough to create a strong enough push. This shows that today's public is more demanding, they need quality content instead of just looking at beautiful faces.

Not stopping there, the online community also frankly pointed out the fatal weaknesses in terms of personnel. Some opinions say that the participating squad lacks cohesion and there are even individuals who have been entangled in unnecessary private life scandals, causing disaffection to a part of the mass audience. When trust and love are shaken, it is completely understandable that viewers choose to refuse to follow. The combination of an outdated format and controversial faces has created a "failure formula" that is difficult to save.

More broadly, this failure is a valuable lesson for program producers in the land of kimchi. Owning a global star like Jennie is only a necessary condition, and a sufficient condition must lie in creativity and understanding of viewers' tastes. The public expects that after this stumble, the production team will make drastic changes so as not to waste the influence of big artists. At the same time, it is also a reminder that in the fierce TV race, continuous innovation is the only key to survival.

Lisa suddenly "groped" Jennie right on stage, "YG princess" reacted with pleasure An Nhi07:23:58 31/08/2023Jennie and Lisa are the two most noted members of BLACKPINK. Seen as a duo, they both take on rap segments in BLACKPINK's songs. Therefore, the two have many sweet interaction moments on stage.