Jennie releases music "free from Kpop label", reveals ambition to be exactly like Lisa, netizens criticize her for being delusional

Shedding the label of "YG princess", Jennie wants to prove herself as a reborn all-round star. It can be said that Mantra is Jennie's passion, meticulous to every detail. She shows admirable seriousness in every step, from music to image.

On October 11, Jennie officially released her first solo product - the single Mantra. The English single marks the official return of the "YG princess" after 6 years since her memorable debut "I'm shining solo" - SOLO. Jennie, one of the most influential Kpop idols today, has decided to "go solo", separating from the YG empire since December 2023.

After 7 years under the management of a large company, Jennie and BLACKPINK have established a throne that is difficult to replace. But here, Jennie's creativity is limited, group products are few, and solos are even rarer. Therefore, when the female idol announced that she would release her first album after establishing her own company Oddatelier, the whole world waited.

Mantra was written by Jennie herself and produced by an international team including Jumpa, El Guincho and Serban Kazan. Belonging to the dance-pop genre, combined with the bass of disco, Mantra is a song that is absolutely suitable for the festive season.

The pop material is applied with Jennie's characteristic fast rap segments, truly a "spell" that makes people rewind over and over again. Supported by the pounding bass and attractive horns, creating an interesting sound party, pushing Jennie's vocals to become an impressive highlight. The overall song shows a Jennie freely creating with new musical experiments, completely stepping out of the boring Kpop formulas, bringing a very unique color of Jennie.

However, Mantra also shows Jennie's not-so-optimistic reality in conquering the international music market. It's easy to see that in this comeback, Jennie has changed a lot from music to image. Jennie seems to want to escape the label of a Kpop idol to go further to the position of a real star on the world music map.

However, Mantra is completely incapable of doing that. Of course, it cannot be denied that Mantra will conquer Jennie's international fans, but to become popular and truly explode, the song has not yet done it.

With a short duration of less than 3 minutes, Mantra is said to be a song with empty lyrics attached to a "money-making" beat. Some people think that the short and repetitive lyrics are a "quick hit" tactic of Jennie so that Mantra can easily become a trend. However, in reality, the most developed music industry in the world, the US-UK, does not favor such quick songs at all.

Remember in the past year, Ariana Grande's Eternal Sunshine, Taylor Swift's TTPD, Sabrina Carpenter's Short n' Sweet,... are albums that made music lovers excited because of the music and lyrics that touched the hearts of listeners. Songs that are carefully invested in both music and lyrics gradually become strict requirements of the audience. Therefore, a song that is both short and lacking in depth like Jennie's Mantra will have a hard time conquering the international music market.

Previously, Lisa's ROCKSTAR, although causing a stir, was not rated too highly on international music sites. Although Lisa had collaborated with many international artists many times before, when she released a solo product, there were still too many prejudices about her being a Kpop idol. This shows the reality that it is not easy for Kpop solo artists to capture the large international market.

However, in Jennie's Mantra, one thing that makes people feel interesting is the way she inserts her journey of maturity after 6 years. Starting with the message "I am single and shining", from a beautiful, feminine princess from the top entertainment empire in the debut MV SOLO, Jennie of the present is a leader, charming and independent. After Mantra is a long album, containing many more interesting mysteries worth waiting for.

Jennie "reveals" her true personality, mentions BLACKPINK, admits something few people know Quỳnh Quỳnh07:20:02 16/10/2024Since her debut with Blackpink, Jennie has always shown positive energy and vitality. However, in a recent interview, the female idol attracted attention when revealing her true self.