Jennie was accused by Korean media of pushing YG into a dead end, a controversial female idol

After news of Jennie setting up a company exploded across forums, the Korean media had the latest revelation about the individual contracts of BLACKPINK members with YG Entertainment.

On the afternoon of December 23, Jennie surprised the public when she confirmed the establishment of her own company called ODDATELIER, abbreviated OA. Besides working as a group with BLACKPINK, she will develop her personal career with the support of her new company.

The 27-year-old female rapper's change of direction has attracted the attention of the media in her home country. Recently, Korean news site Business Post revealed the status of the personal contract between BLACKPINK and YG.

Specifically, this news site said that there are concerns that the "big man's" personal exclusive contract with each member of Hac Huong continuously fails. Even group activities may be hindered a lot.

Business Post added that, according to information from the entertainment industry on December 26, because Jennie opened her own company, the exclusive individual contract for all members that YG Entertainment worked hard towards has been completely completed. failure.

Korean media commented that it is possible that Lisa and Jisoo will also establish their company in a similar way in the future. In addition, there are predictions that the validity of the exclusive group contract with BLACKPINK announced on December 6 may be very faint.

This is because YG Entertainment depends heavily on the activities of BLACKPINK - the company's top artist in terms of revenue. In fact, according to Hyundai Motor Securities, the proportion of revenue related to 4 female idols in 2023 is estimated to be 63-75%, the proportion of operating profit is estimated to be more than 85%.

Kim Hyeon Yong - researcher at Hyundai Motor Securities expressed his opinion that even if exclusive contracts are made for the group, a decrease in operating efficiency is inevitable if exclusive contracts for each member are not made. signed.

"In the case of renewing individual contracts with 3 members, revenue related to BLACKPINK will remain at 70-80%. But if it is lower, revenue will drop sharply to the lowest level - around less than 50%. . It's inevitable that this will be interpreted as major negative news," he said.

It can be said that when each member's management company changes, the frequency of BLACKPINK's activities will also decrease. This is because, when focusing on personal schedules, girls will spend more time on other individual activities such as acting and entertainment.

In other developments related to Jennie, ITZY's youngest member Yuna caused mixed debate when choosing the song "You & Me" by the 27-year-old female rapper for the SBS Gayo Daejeon 2023 stage.

Korean television station SBS's year-end concert - SBS Gayo Daejeon 2023 - became the media focus on the evening of December 25, when it gathered a series of famous Kpop artists and groups. The elaborately invested stages bring a feast of music to the eyes.

There are many Gen 4 music groups choosing to cover a series of popular hits from their predecessors. Typically, rookie ZeroBaseOne covered "Couple" by first generation boy band Sechskies; 4 groups &TEAM, BoyNextDoor, RIIZE, ZeroBaseOne sang "Miracle" by Super Junior; aespa covers "Miroric" by senior TVXQ.

Most notable are the solo stages of ITZY's Yuna and TXT's Yeonjun with cover versions of solo songs by two of today's top Kpop stars, Jennie (BLACKPINK) and Jungkook (BTS).

However, the audience's reaction to these two performances was quite different. If Yeonjun (TXT) was praised for choosing the hit song "3D" by her senior from the same group, Yuna (ITZY) caused controversy when she brought " You&Me" by her senior born in 1996 on stage.

On social networks, many opinions say that the 20-year-old female idol's voice is not suitable for this song. Some viewers also frankly commented that her voice was "sour", "sharp" and not powerful enough compared to Jennie.

However, Yuna's appearance and beauty are a big plus for the performance. The youngest member of ITZY shows off her attractive beauty with a sharp face, highlighted by bright red hair, along with an extremely impressive "hourglass" figure.

Lisa publishes a romantic clip with her boyfriend, BLACKPINK has its own schedule, when will they comeback? Hướng Dương09:43:31 26/12/2023Not only Jennie, Lisa also gave a special gift to fans on Christmas. In particular, this video also has the appearance of CEO Frédéric Arnault - her boyfriend.