G-Dragon 'burdened' with MAMA 2024, Rosé and Bruno Mars useless?

The Mnet Asian Music Awards - MAMA 2024 has officially concluded after 3 events held in the US and Japan. Although it was not without controversy, it cannot be denied that the appeal of MAMA this year is somewhat better than previous seasons.

The heat of MAMA 2024 is certainly due to the presence of top Kpop names, typically G-Dragon. After nearly a decade of absence since the MAMA 2015 stage, the "Kpop king" has just returned to this Awards Ceremony as a performing artist, helping the brand once dubbed the "Asian GRAMMY" revive its appeal after many years of being "indifferent" to the audience.

Returning to MAMA this year, G-Dragon did not disappoint fans when he made a big splash by successfully "pulling" the two remaining members of BIGBANG, Daesung and Taeyang, marking the official reunion of the top Kpop group on a grand stage.

The three BIGBANG members took the audience through many different emotions from surprise to bursting when not only standing on the MAMA stage with a 3-member lineup, BIGBANG also touched millions of hearts when recreating the group's iconic hits BANG BANG BANG and FANTASTIC BABY.

The group's performance was posted on Mnet's official YouTube channel and after just 1 day, it reached more than 7 million views and this number is still showing signs of increasing exponentially, proving the appeal and leading position of the name BIGBANG.

Besides BIGBANG, another factor that helped MAMA this year heat up after many seasons falling into a gloomy state is none other than the couple Rosé and Bruno Mars. With the performance of APT, the two also "grabbed" 8 million views on Mnet's YouTube channel after just over 1 day of posting. These are also the two stages that created an explosion and brought in the highest number of views of this year's MAMA season.

Not only competing with each other in terms of views on YouTube, Bruno Mars - Rosé and 3 BIGBANG members also became the most searched keywords in Korea at the present time.

At the end of the year, audiences often pay attention to unique performances at Korean music awards ceremonies.

However, in the past two years, the music nights within the framework of the music award ceremony have been judged by the audience to be boring, with few breakthrough performances. Some ceremonies have even been ignored, the audience only knowing when the day of the ceremony comes.

It was not until MAMA 2024 brought APT. by Rosé BlackPink and Bruno Mars or the reunion of the Big Bang trio on stage that the year-end music awards ceremonies "fostered" the hope of getting the audience's attention again.

According to KBIZoom, there are two main reasons why audiences pay little attention to award ceremonies: the lack of appearance of generation 2 and 3 artists (debuted from 2017 or earlier) and unique collaborations and covers.

Looking back at the major awards ceremonies in 2022, the guest list and performers were mostly rookie groups, belonging to the 4th generation (debuted since 2018). Big names like BTS or BlackPink were absent, causing these events to "cool down" somewhat.

An example is the 2022 MMA Awards concert night - a long-standing and prestigious award in Korea, with many empty seats due to the absence of prominent, veteran names.

KBIZoom frankly explained that because 4th generation groups are often afraid of causing controversy among fans, they avoid interacting with each other even when performing. This also causes regret for many audiences.

"It looks so awkward, the groups seem to be forced to perform together", "I really miss the times when 2nd and 3rd generation groups joked and interacted with each other during performances or in real life"... - many audiences expressed their regret.

Clip of Bruno Mars touching Rosé's waist, causing controversy at MAMA for 1 reason Hoàng Phúc14:03:13 23/11/2024On the evening of November 22, MAMA 2024 officially opened its awards ceremony in Osaka, Japan. Rosé (BLACKPINK) - Bruno Mars were the hottest characters of the event. Thanks to the collaboration APT. with Rosé, Bruno Mars took home the Global Sensation award.