Xinh is 'good at coloring' but no one remembers, 77 million views still lose to this?

The thing is that the hottest programs in social media, but the situation of ' Em Xinh Say Hi' is more 'hygienic' with the expectations of the audience after the show Brother Boy, despite owning a cast of extreme stars Miu Le, Bich Phuong, Phuong My Chi.

For many viewers, Em Xinh Say Hi has enough "ingredients" to "cook" an explosive program like Brother Say Hi did. But through 2/3 of the way in Em Xinh, it must be admitted that the "shadow" of the Brother is still too big, and Em Xinh Say Hi is like a long menu with every dish just delicious enough, but none of the dishes are special enough to make people aim for the highest position.

Up to now, Em Xinh Say Hi has broadcast 10 episodes. It is undeniable that in 2025, Em Xinh Say Hi is a prominent program and the effect is far from the rest of the programs. Each broadcast episode of Em Xinh recorded over 5 million views (episode 10 - 4.9 million views - only aired for 3 days). The opening episode of Em Xinh Say Hi recorded the highest views with 11 million, and after 10 episodes, currently Em Xinh Say Hi's views on YouTube (only counting official broadcast episodes) are more than 77 million views.

Xinh Say Hi has entered the Top 10 programs that received discussion on social networks. Starting from May, Em Xinh Say Hi rose to the top 1 with an index nearly double that of the 2nd ranked program, and through June, the program monopolized the first place with an index higher than all 9 programs in the top 10 combined.

The episodes are regularly broadcast in the top trending YouTube, some performances such as AAA, No Pain Anymore, Hold the Exam, Tremble,... not only received good views but was also highly appreciated for their expertise, becoming hits in the show. In addition, the individuals, interactions, and developments after each episode aired became gossip across platforms from Facebook to TikTok to Threads.

However, to compare with the previous effect of Brother Say Hi, it is clear that there is still a gap. In terms of views, Brother has "eaten" Em Xinh. Accordingly, at the time of broadcasting, the first episode of Brother Say Hi has garnered 15 million views on YouTube, launching directly into the Top trending in Vietnam.

That heat not only flared up and then went off, but during the 3 months on the air, the episodes of Brother Say Hi all entered the Top Trending with huge views, with an average of 10 million views per episode. The songs in the show are all completely new compositions but still barely reach the Top trending. At one time, 10 songs of Brother Say Hi simultaneously entered the Top trending and occupied the 1st, 2nd, and 3rd positions on the chart.

Not to mention, when Brother Say Hi broadcasts, he also had to fight directly with a formidable opponent. Therefore, if Brother Say Hi is a real "tsunami" in terms of both media scale and market effect, Em Xinh Say Hi is like a gas stove fire: it still burns evenly, but not enough pressure to flare up into a phenomenon.

The most obvious point in the journey of Em Xinh Say Hi is that the program owns too many potential faces, but to ask who is the most prominent and convincing enough to win is indeed... too difficult to answer. Going through all 10 episodes, there are names that create reminders for everyone, but to talk about breakthrough, uniqueness and completeness, no Xinh has ever done it.

Like Miu Le and Bich Phuong, when they entered the program, they were both classified as Strong Beautiful Girls in terms of communication, having too much experience and being smart to know what to do to attract the most attention. With a large fan base, the available charm, Miu Le and Bich Phuong drop any sentence in Em Xinh also causes a fever.

If Miu Le is a lively, cunning and energetic version, Bich Phuong impresses with her grace and implicit comedy, although she is not always eloquent, but every sentence is funny and shows high observation.

In contrast to Miu Le and Bich Phuong, Phuong My Chi seems to be a new breeze with modern folk songs, showing safety and lack of breakthrough. At the beginning of Em Xinh Say Hi, Phuong My Chi made fans have great expectations after 2 performances of Holding the Exam, Clown. It is no exaggeration to say that these are the 2 performances that Phuong My Chi put a lot of personal colors into, from music to performances, which are seriously invested by Phuong My Chi. But to be frank, since entering livestage 3, Phuong My Chi's personal color has gradually "diluted", lacking the most personal and unique.

With a reality show, the later the journey needs a breakthrough, but there is a drawing of Phuong My Chi that goes against that rule. Many people also think that participating in 2 programs at the same time partly causes Phuong My Chi to be divided.

It can be said that if Em Xinh Say Hi is a season that lacks a central character, then Brother Say Hi is a season with a good harvest of memorable characters. HIEUTHUHAI not only caused a fever because of its bold visuals but also proved his clear music-making mindset.

RHYDER or Quang Hung MasterD is the type of character that makes the audience "spin" spectacularly. If RHYDER is a "champion singer" with many doubts about his ability, Quang Hung MasterD was labeled as a "national stepchild" before entering Brother Say Hi.

However, the journey is not over. The show has one last stage to turn the tide - where any factor can suddenly shine.

Phuong My Chi "braves regardless of age", not afraid to be "honest" in front of her senior Bich Phuong? Hoàng Anh16:34:49 17/06/2025After 3 episodes, the Em Xinh Say Hi cast has become more open and ready to throw more pieces of advice. From the time it aired until now, Phuong My Chi has increasingly maintained her position as one of the most noisy Em Xinhs on the show.