BTS's sister - NewJeans: Both talented and handicapped, about to 'catch up' BLACKPINK

On July 21, NewJeans, a rookie girl group under ADOR, a subsidiary of HYBE - BTS's management group - suddenly landed in the music industry with the MV "Attention".

After that, the group continued to release 2 MVs "Hybe Boy" and "Hurt". On August 1, NewJeans officially debuted to the public with their first mini-album of the same name, with the title MV "Cookie". The group consists of 5 fairy members aged 14 to 18, including a member with Vietnamese nationality, Hanni.

NewJeans attracted attention when all 4 songs on the first album were released with complete MVs. In particular, Korean media revealed that HYBE has invested a "huge" budget of up to 16.1 billion won (nearly 300 billion dong) in its subsidiary ADOR, to launch NewJeans.

According to Soompi, NewJeans has had a promising start on Korean and international music charts.

After a few hours of online release, the group's mini-album with the title tracks "Attention", "Hype Boy" and "Cookie" all entered the Melon Daily Chart. "Attention" peaked at number 20 on Melon's real-time chart, becoming the highest debut song by a girl group in the past three years.

NewJeans also entered other popular music charts in Korea such as Bugs Daily Chart, Genie Daily Chart.

NewJeans' international track record is equally impressive. The group has just set a new record on the world's largest music streaming platform Spotify.

On August 4, according to the management company ADOR, the album "NewJeans" achieved 2.06 million streams, 226,000 cumulative listeners and 88,000 followers on Spotify. In all 3 categories, NewJeans recorded the highest record among all K-pop girl groups debuting this year.

In addition, as of 8 am on August 4, NewJeans occupied the No.1 position on the Itunes Top Album chart of 9 countries/regions, including Finland, Russia, Indonesia, Thailand,...

The group plans to open the album sale on August 8. Previously, according to Soompi, NewJeans set a record of surpassing 440,000 album pre-orders in just 4 days, becoming a K-pop girl group with the highest number of pre-orders for their debut album in history.
With great achievements right at the "launch", many fans think that NewJeans is about to "catch up" with BLACKPINK seniors in the near future.

Despite their impressive digital achievements, the group's title MV "Cookie" also caused controversy over the lyrics.

The lyrics were judged by many viewers as inappropriate for the members' ages. NewJeans' 5 female idols are all underage, the oldest member was born in 2004, the youngest member in 2008.

According to the audience, the lyrics of "Cookie" evoke associations with female body parts and metaphors for sexual content. Netizens left angry comments:

"The lyrics are obviously erotic"

"People overseas often use terms like 'biscuit' and 'dessert' to refer to sex, and so does this song."

"I screamed when I saw the MV, it alludes to sex in the whole song. As a 21-year-old woman, I get really annoyed when I see young girls singing like this. They should be singing about sunshine. , rainbow or at least a more innocent love. Their CEO is weird"...

In addition, when it first debuted, NewJeans was entangled in many controversies about fashion style. A part of the public thinks that the company manages to let the members wear too sexy clothes despite their young age.

Member MinJi, born in 2004, wore a shirt with sensitive letters, referring to men working in the field of prostitution brokerage.

Most recently, all 5 members of NewJeans first appeared in the media within the framework of a major fashion event in Korea. Each girl has her own style and temperament, but when standing in the same place, they create a harmony that is very attractive to viewers.

As a rookie on the Kpop race, NewJeans showed great potential in terms of fashion right at the first appearance. All 5 Gen Z girls exude elegance and fashion, receiving many compliments. In this reveal, the group invested quite carefully in terms of makeup - hair, looks pale, but it is that gentleness that enhances the beautiful five senses of each member.

NewJeans is a girl group under ADOR, a subsidiary of HYBE - BTS's management group. The group consists of 5 members ranging in age from 14 to 17.

The youngest member of the group is Hyein, born in 2008. Member Hanni (real name Pham Ngoc Han, born 2004) has Vietnamese nationality. Her parents were born and raised in Vietnam. Currently, they live in Australia.

HYBE Group has invested more than 16 billion won in rookie girl group NewJeans. Combined with Weverse Company to develop an application called Phoning to create a means of communication for NewJeans and fans.

NewJeans 'eats off' groups of the same age in terms of temperament and fashion: Invested in 12 million USD is different! Nắng09:06:32 04/08/2022As K-pop's new generation idols, Gen 4 girl groups have always received a lot of attention from fans. Besides music stages, their first appearance at events also attracted a lot of attention. Some names can be mentioned such as NMIXX, NewJeans, LE SSERAFIM or IVE. Recently...