DTAP revealed that he was not satisfied when watching Phuong My Chi perform in Sing! Asia?

Phuong My Chi is creating a real "fever" at Sing! Asia 2025. It is known that behind this success, she collaborated with the DTAP team to create many mixes with 'catchy' melodies, and DTAP's behind-the-scenes revelations about her are even more surprising.

In an interview, DTAP said: "From the very beginning of Sing! Asia, we understood that this was not just a playground to show off techniques or artist personalities, but an opportunity for Vietnamese music to step out into the region with a clear cultural identity, depth and modern enough to be listened to seriously.

Working with Chi is a very interesting creative journey. Chi has strong inner strength and profound cultural thinking. Each performance requires careful research of folk materials and performance methods, to both honor identity and highlight Chi's own spirit."

In theory, that's true, but when it comes to the actual competition, DTAP had some surprising things to share when watching Phuong My Chi's performances at Sing! Asia: "What we want most is for each performance to tell a profound Vietnamese story and reach an international audience. What makes us proud is that Chi has always done well in spreading national identity and spirit and confidently shining on stage.

For us, in each round, the whole team put all their efforts into creating the best product possible. If we had to talk about something that we were not satisfied with, it would probably just be asking ourselves: Can we do better, more deeply, to tell more about the beautiful cultural values of Vietnam and touch the hearts of more audiences?"

DTAP is young but has achieved great success, owning a series of famous hits with millions of views from De Mi noi cho ma nghe, See tinh. With this achievement, when combined with Phuong My Chi's inherent talent, it has created a new, attractive breeze for Vietnamese folk music. The most specific proof is that DTAP and Phuong My Chi are creating "stormy" performances at Sing! Asia.

While many young artists are still struggling to find a place in regional playgrounds, the 22-year-old girl from Vietnam is getting closer to the prestigious trophy. So what, what factors contributed to the victory and phenomenon of Phuong My Chi at Sing! Asia 2025?

Sharing with reporters, Ms. Dang Thanh Van - a leading strategic consultant for Vietnamese small and medium enterprises - gave a strategic perspective to explain Phuong My Chi's achievement of reaching the final round at Sing! Asia 2025.

She believes that Phuong My Chi's victory did not come from her vocal power or a convincing, impressive performance, but was the result of a well-planned, purposeful, and carefully analyzed strategy from the beginning. According to her, this is a typical example of how a "Vietnamese product" - specifically a music product - is successfully positioned and launched into the international market.

Ms. Van pointed out that the strategic model in this case includes three spearheads, in which the first element is deep indigenous culture.

Analyst Phuong My Chi and her team have stayed true to their strategic choice throughout: A story with a strong Vietnamese cultural identity and imprint.

In the second semi-final, Phuong My Chi chose the song Vu tru co anh , inspired by the images of Tam and Lo Lem, arranged with ca tru music combined with modern elements such as EDM, saxophone and rap, using Vietnamese cultural colors to create highlights and positioning.

Previously, in the quarter-finals, with the performance Bong phu hoa , she brought a whole Northern cultural experience to the stage: from the four-panel dress, non quai thao, drum rice to the remixed rhythm of cheo.

"That's how Phuong My Chi "exports the Vietnamese spirit" - not through empty talk about culture - but through practical experience, emotion and performance art.

"I call this the "export identity" strategy - taking cultural essence as the core of positioning, without diluting it. If Vietnamese brands understand this power correctly, they will not need to fear being "too Vietnamese" to go out into the world," expert Dang Thanh Van emphasized.

Netizens criticized Phuong My Chi for 'losing face', fans rushed in to 'sacrificed', what is the reason? Mỹ Hoa16:07:23 19/07/2025The convincing victory in the semi-finals of Sing! Asia 2025 brought Phuong My Chi straight to the final night, however, along with the achievement, the line between love - hate, admiration - criticism has gradually become clearer than ever for the singer born in 2003.