Doan Di Bang issued an urgent notice, continuously apologized 4 times but was still not spared

While the center of the legal storm surrounded, Doan Di Bang had to constantly make urgent notices, and at the same time faced an unprecedented "attack" from the online community and shoppers.

On November 5, the Investigating Police Agency of Dong Nai Provincial Police issued a decision to prosecute and temporarily detain Mr. Nguyen Quoc Vu (born in 1978) and two other individuals to clarify the act of "Producing and trading counterfeit goods" at the EBC Dong Nai Medical Factory Joint Stock Base.

Hot Announcement Series and 4 Apology from the Di Bang Crew

Before the temporary detention warrant was announced, from May 2025 until now, the wife of businessman Nguyen Quoc Vu has continuously moved to reassure public opinion and announce business products, amid the Dong Nai Provincial Police officially prosecuting a criminal case related to "production, counterfeit goods" at EBC Dong Nai.

1st time: 17/5 – Recall of sunscreen and suspension of EBC business
Doan Di Bang posted a notice of urgent recall of the batch of Hanayuki Sunscreen Body sunscreen (lot number 0010125) manufactured by EBC Dong Nai. The factory has admitted "errors in the process and labeling". The distributor, VB Group, also announced the recall of all defective products, committing to a 100% refund or new exchange. In a stronger move, VB Group decided to temporarily suspend the business of all products from EBC Dong Nai to review standards.

2nd time: 20/5 – General Apology and Refund of More Shampoo Products
Just three days later, Doan Di Bang continued to apologize on behalf of the cosmetics brand Hanayuki (belonging to VB Group). She announced the expansion of the scope of the recall, refunding 100% of shoppers related to both shampoo and body sunscreen products, after detecting a defect from the factory. The businesswoman affirmed: "An incident is something that no one wants, but with the motto of transparency and protecting consumer rights, we act immediately instead of avoiding it."

3rd time: 28/5 – recall of mask products
The noise has not subsided, Doan Di Bang continues to post VB Group's document about the recall of the Thera Amino Anti-Wrinkle Mask product that she once advertised. She apologized and promised a corresponding refund for the number of products recalled.

Di Bang's reaction after 3 months of silence

After a series of announcements in May 2025, Doan Di Bang kept silent for nearly three months. On August 27, she suddenly returned with a new post, but not an explanation of the case under investigation, but a warning about counterfeit and counterfeit goods.

Doan Di Bang affirmed that there are many fake accounts and sales pages that are taking advantage of Hanayuki's images and packaging for profit. She emphasized that the facility is currently suspending business to comply with the decision of the Drug Administration. Any products bearing the name Di Bang, Doan Di Bang or Hanayuki that are being sold on social media during this time are fake and have nothing to do with the facility or the Hanayuki brand.

Despite 4 times announcing product recalls and apologizing to shoppers, Doan Di Bang has never admitted her false advertising behavior.

This incident immediately attracted strong attention from the public and the online community. In addition to hoping that the authorities will speed up the investigation process and strictly handle violations, a large number of users have visited the personal page with more than 1.9 million followers of Doan Di Bang – Mr. Nguyen Quoc Vu's wife – leaving a series of mixed opinions. Previously, this businesswoman has been the focus of controversy many times related to shocking statements or scandals about the standards/advertising of the products she sells.

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