David Beckham "pumped" more than 1700 billion to cover losses, Victoria's company is still in danger of bankruptcy

During the 6 years of business, Victoria Beckham's business not only did not prosper, but also slipped in a hole.

Recently, according to information from The Guardian, although starting a fashion and beauty business for 6 years, Victoria Beckham's brand is still constantly losing money.

David Beckham has poured money many times to save the fashion brand on the verge of collapse of his wife, but still not much prosperity. Even the company's leaders have to admit, this fashion brand needs shareholders to continue to support it financially. Because if one day, the Beckhams no longer pour money, the company's collapse will be sooner or later.

During the past 6 years, Victoria Beckham's brand has been losing money continuously despite being helped by her husband

According to the latest report, Victoria's brand lost 8.6 million pounds (equivalent to 11.6 million USD) in 2020. Accordingly, this figure has improved over the loss of 16.8 million. million pounds (about 22.8 million USD) in 2019 thanks to revenue from beauty products as well as how to develop models, helping products from the brand to be sold more. In 2021, the brand continues to face difficulties when affected by the COVID-19 epidemic.

Victoria's store is depressed before the blockade order due to the impact of the Covid-1 epidemic

Before the epidemic situation, a series of stores had to close, the average price of products had to be reduced by 40% as well as switching to selling casual clothes and simpler fabrics to expand the customer base. .

In the face of a decline in clothing sales along with a decrease in the number of international visitors to the UK, not only shareholders but David Beckham have had to pour millions of pounds to maintain the brand's operations in the modern era. epidemic when affected by many restrictions and blockade orders.

After nearly a decade of brand development, the Victoria Beckham brand of the wife of the famous British player - David Beckham has many notable changes.

Despite many improvements and efforts, the brand's business activities did not prosper.

It can be seen that, after 13 years since setting up her own brand with her name, contrary to the resounding success when it was launched in 2008, at the present time, the wife of the former British player is being considered a loser. failed when the brand she founded continued to lose money for 6 years, estimated at £56.7 million ($76.7 million).

Worth mentioning, just a few years ago, she was honored as Women's Fashion Designer of the Year at the WGSN Global Fashion Awards 2012.

Explaining the loss of business, Victoria Beckham's friends commented: "She works very hard. She works hard for it, is very responsible and extremely passionate about it...", "Vic herself can also be considered a fashionista of the world. But perhaps she is a bit lacking in one of the best qualities of a fashion designer, which is understanding consumer psychology. Victoria Beckham's fashion models bearing the imprint of Vic. And so it is attractive, well-reviewed but not very suitable for many people, has no personality, lacks leadership and even lacks... creativity."

Victoria Beckham's fashion models bear her personal imprint.

Fashion experts also gave their opinion on this issue: "Victoria Beckham Brand's loss is not because of design, management, communication, but most of the price difference in the market. Price. The product is too expensive compared to the brand level."

Experts say that despite being famous, possessing a high-class customer file, Victoria Beckham Brand is still not a reputable fashion brand with a long brand name in this field. Not a leading brand, creating signature stories. Therefore, to sell a product without personality, lack of breakthrough at the same price as other luxury brands is difficult.

Many people advised the former pop star to take a break from the fashion business to protect the image she built over the past decade. In addition, knowledgeable people said that the loss of business is also one of the reasons why Design Director Ilaria Icardi - who is considered the "creative brain" of Victoria Beckham Ltd. - separate from the brand.

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