Ocean - Xiaoyang, the most profitable livestream god in China

Despite selling counterfeit goods and belittling customers, names like Xiaoyang and Li Jiaqi are still on the list of the highest-earning online influencers in China, surpassing Hollywood stars.

Accordingly, the list of the highest earning influencers has been released, based on the net income of the 50 most successful live broadcast channels in 2023, the South China Morning Post reported.

As announced by the Guangdong E-commerce Summit Forum, the leader is one of the two famous twin brothers Ocean - Xiaoyang.

Crazy Xiaoyangge (Điên Tiểu Dương Ca)

China's most popular, highest-earning livestream personality is Crazy Xiaoyangge. He earns 3.21 billion yuan ($451 million) in 2023.

He creates short comedy videos online, is in charge of e-commerce sales and co-founder of an e-commerce company.

In November 2022, his Douyin account made history by becoming the first influencer to reach 100 million followers.

In 2023, the Ocean-Xiaoyang brothers are suspected of selling fake beef on livestream (broadcast online). Also last year, one of the brothers revealed he was paid 50 million yuan ($7 million) a month.

Xin Youzhi

With an impressive annual income of 3.06 billion yuan ($436 million), Xin Youzhi (also known as Xinba) ranks second on the list.

Despite earning a high income, Xin Youzhi still caused controversy when he became embroiled in a scandal selling fake bird's nests in 2022. At that time, netizens revealed that the bird's nest he sold was actually sugar water, containing very little real bird's nest.

After the incident, Xinba recalled all bird's nest products sold on the livestream and offered refunds and compensation to customers.

According to SCMP, last November, his Douyin account with 4.15 million followers was banned from the platform. Currently, he works mainly on Kuaishou, another Chinese short-video platform.

Austin Li Jiaqi (Li Jiaqi)

Li Jiaqi is known as the "king of lipstick" of China because of his ability to continuously set sales records on the livestream platform.

As a big influencer in the livestream industry, in 2023, Li Jiaqi is ostracized, losing billions of dollars because of his mouth.

The incident began when Li Jiaqi held a livestream to introduce cosmetic and beauty products. During the conversation, the audience questions the price of a product and assumes that the price has gone up.

Instead of explaining clearly to customers, he countered that prices remained stable and blamed consumers for refusing to work hard to increase their income and afford the products they wanted.

His comments quickly spread on Chinese social media, sparking outrage from consumers and netizens. In the face of a wave of criticism, Li Jianqi had to publicly apologize on his personal page and in subsequent online sales sessions.

Yuhui Line

Dong Yuhui (from Dongfang Zhenxuan) came in 4th place with an income of 522.6 million yuan ($73.6 million).

Unlike other online sellers who simply advertise products, Dong Yuhui incorporates literary styles in his sales sessions. This makes his own mark, a different highlight for him.

Not only distinguished by his distinct sales talent, Dong Yuhui also worked as an English teacher before breaking into the livestreaming field.

Understanding his strengths, in livestreams, Dong Yuhui not only sells products, but also integrates educational elements, enriching his content with English poems and phrases.

This innovative approach not only enhances the shopping experience for viewers, but also makes his live streaming channel popular.

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