BLACKPINK concert in Vietnam and record numbers "shocked" Southeast Asia

The super concert in My Dinh (Hanoi) ended in full crowd of both BlackPink and the audience. Few people expected, behind it is a series of recorded "records" of 2 nights at this stadium.

According to figures confirmed by the organizers to Hanoi People's Committee, 2 nights of BLACKPINK music welcomed a total of more than 67 thousand audiences, of which the first night (29/7) had 36 thousand viewers and the second night (30/7) had 31 thousand audiences. Although the presence of My Dinh Stadium on 2 nights of BORN PINK Tour Hanoi still has certain gaps, this is the largest-scale music night ever held in Vietnam, surpassing the previous record of My Tam when more than 30 thousand spectators attended the Tri Am Liveshow also held at My Dinh Stadium on the evening of 5/11/2022.

Notably, the second concert opened ticket sales at the last moment at noon on 30/7 (VIP and PLATINUM tickets only) so a significant number of tickets were also sold. The final number of spectators at My Dinh Stadium may fall to nearly 70,000 spectators, although still quite modest compared to other stadium nights on the BORN PINK Tour but still an unprecedented record number in Vietnam.

It is known that the ticket price for 2 nights of BLACKPINK music in Vietnam ranges from 1.2 million VND to 9.8 million VND, significantly higher than the common ground of BORN PINK Tour in Southeast Asia. The average ticket price of the show in Vietnam is 5 million VND, multiplied by the estimated number of audiences will be 335 billion VND in ticket sales, or about 14.1 million USD for 2 nights. This is quite similar revenue figure compared to the general level of BLACKPINK's concerts in Asia.

Accordingly, from the sharing of the organizers, 80% of technical equipment for 2 days of performances was delivered from Korea and Thailand. This plan was proposed by the organizers to ensure that the quality of BLACKPINK's show in Hanoi will be similar to the quality of other shows of this girl group around the world.

In the equipment of a music program, the sound system will be the first priority. It is of that importance that, in order to bring the best experience to the audience, the event will use a very large number of L-Acoustic K1 speakers. L-Acoustic sound systems are recognized as the highest standard for live music sound in the world today.

In order to optimize the performance of the huge volume of world-leading equipment at the event, a team of 200 experts from the US, Korea, Canada, Singapore and Thailand came to Vietnam. This strong team has collaborated with leading experts in Vietnam to contribute to the success of BORN PINK Tour Hanoi.

It can be seen that the ticket price is slightly higher than other countries is also more "beneficial" than BLACKPINK's previous concerts, with absolute investment in sound quality to bring a great experience to BLINK Vietnam in particular and the audience in general.

Because of the great support from YG Entertainment and the organizers, according to YouNet Media's Social Trend rankings, during the 2-day BORN PINK concert in Hanoi, the attraction of this event was extremely terrible with more than 567,000 discussions and more than 8.44 million interactions on social media platforms. This is an extremely impressive number that according to the Chinese netizen - "great violence"!

In particular, the most interacted social media content is the live recap content of the concert, the keyword "See Love" also thanks to Jennie's cover that reached the top trending Twitter with nearly 15 thousand posts.

Not only domestic audiences, the 2-day BORN PINK Tour Hanoi is also carefully scrutinized by international BLACKPINK fans. International BLACKPINK fans were "jealous" of Vietnamese fans 2 things! The first thing is the dance cover show See Tinh, 4 girls pampered Vietnamese fans when this "off-script" cover was brought on all 2 nights, which is something that BLACKPINK extremely rarely does throughout the BORN PINK World Tour. And the second thing is the beautiful fireworks display that Vietnam has prepared for 2 nights.

On social media TikTok, the hashtag "BLACKPINK Vietnam" brought about 102 million views, "BLACKPINK in Vietnam" earned nearly 52 million views, the keywords searched by netizens included "BLACKPINK cried at Vietnam concert", "BLACKPINK returned to Vietnam", "BLACKPINK watched fireworks" and surprisingly there was also "BLACKPINK rehearsal at My Dinh yard" - while 4 girls had absolutely no soundcheck for 2 nights of music in Vietnam.

On their personal pages, the girls' Vietnam-related posts also have a "favorable" engagement rate than previous posts. Specifically, Rosé seems to "favor" releasing photos in Vietnam the most when posting 3 posts on Instagram, bringing a total of nearly 14 million likes. Jisoo's post "check-in" in Hanoi has more than 4 million likes. Jennie's "wet jackfruit" photo backstage at BORN PINK Tour Hanoi earned more than 5.5 million likes.

Even the hotness of the super concert in Hanoi still lasts until today even though the concert was shelved at the end of last month. Korean media also refuses to "stand still" in this "battle" of achievements.

Recently, Korea's Opinion News reported with the headline affirming: BORN PINK Hanoi concert shocked Southeast Asia. Accordingly, reporter Choi In Chul of Opinion News said that BLACKPINK's influence has caused flight tickets to Hanoi to skyrocket. Each round trip costs 9 million VND (about 380 USD). Meanwhile, the ticket price for the concert is also up to 400 USD (about 9.5 million VND).

This newspaper also added that the number of visitors to Hanoi also skyrocketed. The Ministry of Culture, Sports & Tourism estimated that 2.38 million visitors visited in July, this figure increased by 21.4% year-on-year and reached 380,000 foreigners entering the country.

The search for accommodation in Hanoi related to concerts has increased 10 times. The hotels around the concert venue showed BLACKPINK's influence.

This has also been identified by experts as a "good signal" to stimulate demand for Vietnam's tourism in particular and related service industries.

From the above synthesis, it can be seen that BLACKPINK's choice of Vietnam as the final destination in the BORN PINK stage is not only a "talking" number, it is also a huge plus not only for fans but also a move that "has an impact" on thinking, The idea of idol pursuit culture at many other ages.