A tiktoker with 1.2 million followers was called the name of the O Huyen Durian case, indirectly caused?
1 | 1 Discuss | Share
After O Huyen Sau Dui's "going underground" statement on the livestream session of tiktoker Hang Du Muc and Quang Linh Vlog, the brand received extremely b.ig consequences, people criticized it harshly. The CEO recently officially spoke up, revealing something shocking.
On the evening of July 10, on his personal page, Mr. Pham Ngoc Anh Tung, CEO of UFO Technology and Trading Company Limited (FoodMap) posted an official statement about the incident. Accordingly, as of 6:00 p.m. on the same day, of the total 18 tons of durians in phase 1, more than 95% were successfully delivered, 3% were in delivery status and less than 2% were refunded. With a 2% refund, this unit completely resolved the issue within 8 hours.
"The number of orders is too much. We still owe more than 5 tons of orders for the second batch and are calling each customer to make a delivery plan. The inventory of batches of 18 tons is almost gone and we will have to import more in the near future." new products," Mr. Tung shared.
This is a surprising number for many netizens because after the live session on the evening of July 7, many users posted statuses, comments and made videos declaring canceling orders and not accepting goods in response to the unflattering statements of the company. Garden representative with Quang Linh Vlog.
According to Mr. Tung, the livestream session on July 7 was organized by TikTok Shop with the participation of many influential people on social networks, along with brands including FoodMap, which plays the role of durian supplier.
The livestream was very successful in terms of sales. It can be said that for the first time in Vietnam, more than a 40-foot container of durian was sold via livestream nationwide.
"With this livestream session, we are both the supplier, the operator and have the highest responsibility for the quality of products reaching consumers.
This means that if any incident occurs, we will be the party that suffers the greatest material loss, not the gardener because the durian has been purchased and deposited before (at time 7 /7, the amount of durian purchased from gardeners, packed into finished products and gathered at our coordination centers nationwide for phase 1 is 18 tons, this leader emphasized.
Tiktoker Hang Du Muc's livestream caused a stir in public opinion.
Regarding the livestream time frame of the incident on the evening of July 7, Mr. Tung admitted that FoodMap had inappropriate coordination with the spokesperson during the livestream - a representative of one of the gardeners from whom FoodMap purchased products. unintentionally created an unnecessary situation and received many mixed reactions from the community.
"The fault belongs to us, to Tung personally, and Tung sincerely apologizes if this affects people and related parties," the founder of FoodMap expressed.
According to Mr. Tung, the incident was unexpected and information spread too quickly, so there was no preparation for this situation. The FoodMap team was truly surprised by the situation beyond their young startup experience.
Under great pressure, with many things to handle at the same time with very limited resources, leaders and teams were confused.
"If anything is not timely or correct, Tung as well as FoodMap would like to sincerely apologize to everyone once again," the founder of FoodMap expressed his request.
The durian brand representative commented that 2 KOLs in the live session, Hang Du Duc and Quang Linh Vlog, were "too cool". "The campaign achieved its goals in terms of sales and business results. And after 2 days, the objective feedback and positive reviews about durian increased, not only directly with FoodMap but also many other reviews on the Internet. online platforms, this is a huge joy. Besides, there are still a few poor quality feedbacks that have been quickly handled according to the announced sales policy."
In the series of fake "brother and sister" O Huyen Sau Durian, the main owner spoke up Pinky14:29:26 15/07/2024In the midst of the controversy, O Huyen Sau Durian was criticized by the entire internet for making unflattering statements about Quang Linh Vlog during the live durian selling session. Netizen recently continued to be angry, as she continued to get into trouble when there were a series of fake people.
1 | 1 Discuss | Share
1 | 1 Discuss | Share
4 | 1 Discuss | Share
57 | 1 Discuss | Share
8 | 1 Discuss | Share
6 | 1 Discuss | Share
1 | 1 Discuss | Share
4 | 1 Discuss | Share
7 | 1 Discuss | Share
2 | 1 Discuss | Share
1 | 1 Discuss | Share
5 | 1 Discuss | Share
6 | 1 Discuss | Report