Explode with the campaign to encourage Vietnamese women on the occasion of October 20, inspiring

Taiwan Excellence has just officially launched the campaign "Enjoy the convenience, Live a fairy tale life" on the occasion of Vietnamese Women's Day October 20. Taking place from October 7 to October 31.

The campaign includes a series of exciting activities to inspire every woman, encouraging them to realize their interests and passions.

Choosing October to launch a campaign honoring women specifically for the Vietnamese market demonstrates Taiwan Excellence's appreciation for the importance of Vietnamese Women's Day on October 20, and is also a testament to the brand's commitment to a global role with practical actions locally.

Not only stopping at honoring and respecting, through this campaign, Taiwan Excellence wishes to accompany Vietnamese women on an inspiring journey of life. Realizing that Vietnamese women are enthusiastic and passionate people, but often put aside their own dreams and plans to take care of their careers and families, "Enjoy the convenience, Live a fairy tale life" will bring a space for women to return to their personal desires, rekindling the inspiration to conquer their own goals and aspirations of "living a fairy tale life".

With activities held throughout October, Taiwan Excellence creates conditions for each woman to reconnect with her personal desires and encourages Vietnamese women to enjoy life in their own way.

"Enjoy the convenience, Live a fairy tale life" is divided into 2 major stages:

The first phase took place from October 7 to 18 with the activity called "Write what your heart wants, Build a magical fairy tale" organized both online via the web and directly at 2 connection stations at Van Hanh Mall (11 Su Van Hanh, Ward 12, District 10, Ho Chi Minh City) and Thanh Nien Cultural House (4 Pham Ngoc Thach, Ben Nghe Ward, District 1, Ho Chi Minh City). As the name suggests, the activity created an opportunity for women to reconnect with their inner dreams and desires by writing them down and sending them to Taiwan Excellence. Thousands of "things that your heart wants" filled with color, diverse perspectives and inspiration were sent after only 10 days of the activity.

Phase 2 runs from October 19 to 31, with 2 special activities.

The first event taking place on October 19 at the Youth Cultural House will be a complete relaxation space exclusively for women. The event is open to the public with a series of interesting activities from Instant Photography, Fairy Tale Dressing, Hair Braiding, Perfume Mixing Workshops, Handmade Bracelet Making. In particular, the Taiwan Excellence gift program will bring many surprises to participants.

In addition, a Talkshow with the participation of Runner-up Hoang Oanh called "Do what your heart loves, live a fairy tale life" will be an opportunity for participants to share and connect with the Runner-up - a person who is on her own journey of "living a fairy tale life" with her own experiences and conclusions.

The campaign concluded with two exclusive livestream sessions held on October 30 and 31 on Taiwan Excellence's page and website. Each livestream session lasted 3 hours, bringing together 11 leading Taiwanese brands in the fields of information technology and home appliances such as: Acer, Acerpure, BenQ, ible, Gigabyte, Johnson Fitness & Wellness, MSI, Oh'care, Sakura, Silicon Power, Transcend. When participating in the livestream, female consumers have the opportunity to own Taiwan Excellence award-winning products with the most attractive deals, helping them supplement powerful support tools to improve the quality of life and work.

With 2 closely connected stages, Taiwan Excellence hopes that the campaign "Enjoy convenience, Live a fairy tale life" will be a meaningful journey of experience, taking Vietnamese women from listening to their own desires to receiving suggestions to support them in realizing those desires.

Sharing about the campaign, Taiwan Excellence representative Brian Lee, Director of Marketing Development Department said: "Taiwan Excellence pursues the mission of improving the quality of life of everyone. At the same time, we always strive to get closer, understand more, and support the needs of each consumer group. "Enjoy the convenience, Live a fairy tale life" is a testament to this effort, when the campaign is localized towards Vietnamese women". Mr. Stanley Chang expressed his hope that through the campaign, Vietnamese women will be given more energy and useful support to love and cherish their own needs more, and at the same time will firmly realize what they love, creating magical fairy tales.

About Taiwan Excellence: Taiwan Excellence is an award to honor outstanding innovative products that provide great value to global consumers. Products bearing this symbol have been awarded Taiwan Excellence based on the areas of product Research and Development (R&D), Design, Quality, Marketing and Manufacturing. First introduced in 1993 by the Ministry of Foreign Trade Administration (MOEA) and the Taiwan External Trade Development Council (TAITRA); Taiwan Excellence has been recognized by 100 countries worldwide.

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