BLACKPINK is blatantly "imitated", juniors "copy - paste" to create images, fans compete to find differences

As soon as ITZY teased their new album Born To Be, they quickly attracted attention because the concept was identical to BLACKPINK. This has caused a lot of controversy among netizens. Besides, in this comeback, fans are even more worried when ITZY lacks main vocal Lia.

At the time of their debut, Itzy was considered a "dinosaur rookie" and the emerging queen of the Korean entertainment industry. However, after 4 years, ITZY is becoming increasingly blurred on the map of girl groups.

Until the evening of December 10, ITZY released a set of concept photos teasing the upcoming album Born To Be . In this comeback, JYP's 4th generation girl group returns with a 4-member lineup, without Lia, who has temporarily stopped activities due to health reasons.

Once the leading girl group of the generation, but now, compared to junior groups like IVE, NewJeans or aespa, ITZY has a rather up and down career path. Therefore, this album makes people curious about the possibility of helping ITZY regain their form. However, right from the first images, JYP caused controversy because of the way it built the concept for ITZY.

With a 4-member lineup with the "street girl" style, dusty warriors, detailed outfits and bold cuts, ITZY is no different from BLACKPINK a year ago during the Pink Venom promotion. Even when putting the two groups next to each other, ITZY's outfit looks like "original calves" from a global group.

In another image, ITZY is reminiscent of the "neighbor" girl group aespa. The 4 SM girls just made a comeback with Drama 1 month ago, it's not hard to see the similarities between the concepts of the two products. In addition, the main red-black tone is similar to Red Velvet during their Bad Boy promotions. With just the first few concept images, ITZY was compared to a series of other girl groups, making some fans unhappy. JYP was criticized for creating a sketchy image, lacking breakthrough and creativity for ITZY.

ITZY is a rookie of JYP, debuting in early 2019. The group quickly achieved great success with the songs Dalla Dalla and ICY, becoming one of the best rookies in Kpop 2019. ITZY owns 5 pieces of the puzzle. Extremely talented and beautiful are Yeji, LiA, Ryujin, Chaeryeong and Yuna. Especially with the title "TWICE's younger sister", the 5-member girlgroup has almost no opponents in the "Best Female Rookie of 2019" category.

However, since mid-2021, ITZY has shown signs of slowing down in terms of achievements. If at the time of debut, ITZY was the pioneer girl group shaping Gen 4, then from 2021 onwards, the JYP girl group will have to "cede the game" to aespa.

2022 is a year that completely belongs to girl groups when not only a series of dinosaur rookies are debuted, but many outstanding groups of generation 3 and generation 2 all make comebacks one after another. And in that "pan of fire", ITZY, despite their active activities, still completely disappeared. In July 2022, the group released the album Checkmate and the title song Sneakers . ITZY has "run away" with their products from digital music charts.

If you follow JYP long enough, fans can realize the fact that ITZY has never been a key project heavily invested in by the company. JYP's concepts for ITZY were all commented on as being quite old and boring, even during the Sneakers promotion, despite following Y2K trends, they lost their aesthetics. In terms of music, ITZY does not have a theme song that is strong enough to beat other groups.

All issues from music, concept to promotional strategy are viewed comprehensively by ITZY fans and feel sorry for the group. From a pioneering girl group, ITZY is now sinking into the market.

Jennie "chạm trán" BABYMONSTER, G-Dragon, 2NE1 rục rịch, không ai chịu thua ai Gia Nhi21:37:11 13/09/2024Kpop tháng 10 tới đang hừng hực lửa khi hàng loạt nhóm nhạc nữ, nghệ sĩ solo nữ đánh tiếng sẽ comeback chung một lượt. Người hâm mộ ai cũng rần rần, đứng ngồi không yên trước những cuộc chạm trán đầy căng thẳng này trên các BXH âm nhạc.