BLACKPINK was taken advantage of after renewing the group contract, put in a difficult position by YG, "hunched over" to carry one thing?

Information about BLACKPINK renewing the group's contract with YG is still a hot topic with the media and fans. However, side stories are also "dissected" by many netizens, attracting equally attention on social networking forums.

On the morning of December 6, the BLACKPINK fan community felt like they were having a celebration party when YG officially confirmed that all 4 girls had re-signed their contracts for the purpose of group activities. The management company also confirmed that they will release an album and conduct a world tour on a grand scale in the future.

Whether or not BLACKPINK will continue to accompany YG after 7 years of operation has been discussed by public opinion for a long time, since August, when the four girls ended their contract with the management company.

All four members and YG have not made any clear moves, the company is constantly stagnant, the announcement is still in the negotiation period. YG received criticism, the public said that the company would fall into crisis if it lost its "golden egg-laying hen", BLACKPINK. YG stocks fluctuate continuously at this time. However, after announcing the contract extension with Blackpink, YG shares immediately grew in a "straight line", reaching 60,400 won.

Thus, BLACKPINK's future will continue to be maintained and developed under YG's management. However, the 4 members' personal contracts with the company have not yet been finalized.

If members choose not to renew their individual contracts with YG, they can only participate in group activities when their individual schedules allow. Each member of Blackpink has built their own personal brand, with great influence in many fields such as music, fashion, and movies.

Blackpink's artistic vision was intentionally expanded, as shown by Lisa performing at the Crazy Paris Horse nightclub, and Jennie and Jisoo participating in acting. According to Korea Times, with Blackpink's reputation, the members will not only rely on YG's support to build their individual careers.

Undeniably, Blackpink's group contract extension is a blessing for YG. The company has been struggling with crisis over the past years, and is facing a serious shortage of artists.

The uncertainty was evident right during the launch of the new group Baby Monster. YG does not promote properly and does not invest in image to take care of new recruits.

According to critic Dong Sun Hwa, YG's current overall picture is also not positive. They lost all 5 members of Big Bang - the legendary Kpop group. Before that, they couldn't keep iKON and 2NE1, even though they were all groups with YG's identity.

YG achieved international success in 2012 thanks to PSY's hit "Gangnam Style" reaching 4.9 billion views on YouTube. They were in their heyday from 2012 to 2016 when Big Bang, 2NE1, Lee Hi, ikKON, Winner were all digital music "monsters" of Kpop.

It can be said that YG at the time of creating Blackpink 7 years ago and YG at the present time are very different. Blackpink from ambition has now become the only hope that can help YG maintain its position in the Big 4 (4 largest companies in Kpop).

In 2023, BLACKPINK does not have many new products but achieves significant success. The brightest point is probably the Born Pink tour, which helped the four girls set a record, perform at the world's largest music festival Coachella in 2023 and be the first Kpop representative to take on the role of main performer.

According to Touring Data, BLACKPINK's tour surpassed the revenue mark of 260 million USD from 56 shows, becoming the highest-grossing tour in history of an Asian artist and hundreds of unprecedented records, which will have to be overcome. take on a losing YG.

YG "hit hard" after BLACKPINK renewed their group contract, Jisoo immediately moved to celebrate "good news" Uyển Đình06:45:31 07/12/2023Maintaining an exclusive contract for BLACKPINK's group activities is said to have brought great bargains to YG. Besides, the eldest sister Jisoo also made a move to celebrate on social media to attract attention.