Jungkook is officially dating Karina (Aespa), not Winter as rumored.

On the morning of December 11th, the BTS fan community - ARMY - experienced a morning full of surprises and excitement following rumors that Jung Kook would become the next global brand ambassador for Chanel Beauty.

This information quickly spread and became a hot topic across social media platforms.

Rumors Exploded from the "Flash" Article

The rumors originated from a screenshot allegedly showing Jung Kook's post announcing his new identity in Allure magazine – one of the world's leading beauty magazines. Notably, fans believe this post was deleted in an instant, creating a "seismic" wave of curiosity and suspicion online. While there has been no official confirmation, this "suspicious" screenshot has been enough to ignite heated discussions about a potential collaboration between BTS's "golden maknae" and the French luxury fashion house.

The Valuable "Hint" from Your Favorite Scent

What led many to believe this rumor wasn't just the leaked images, but also a very noteworthy basis and what seems to be a subtle hint dropped early on. Not long ago, in a public interview, Jung Kook revealed that Bleu De Chanel is his personal favorite perfume.

Although Bleu De Chanel is a classic, already famous and highly sought-after fragrance among male enthusiasts, Jung Kook's incredible influence has once again created a sensation. Fans worldwide immediately began searching for it, turning the perfume into a top-selling item. His public display of affection for a specific Chanel product has been interpreted by many fans as a subtle sign, foreshadowing a major collaboration to come.

Chanel Officially Confirms: Global Beauty Ambassador

As predicted by netizens, just half a day after the rumors spread across social media, on the afternoon of December 11th, Chanel officially confirmed the information. Jung Kook was officially announced as the brand's global ambassador for fragrances and beauty (Chanel Beauty).

This is the idol's second brand ambassador contract after his role as global ambassador for Calvin Klein, and also his first contract in the beauty industry. This information was confirmed by Chanel through a welcome video for the new ambassador on the brand's official story, putting an end to any doubts and officially opening a new chapter in Jung Kook's fashion and beauty career.

🌟 The New Power Duo from Chanel Beauty

Becoming an ambassador for Chanel Beauty also means Jung Kook will become part of the same family as Karina (aespa). The female idol was announced by Chanel as a global ambassador for their beauty line less than two months ago.

The collaboration between Jung Kook and Karina is expected to create a powerful duo representing Chanel Beauty. With a large Kpop fanbase and strong purchasing power in the Asian market, this partnership promises to deliver explosive campaigns, solidifying the luxury brand's position in the region. Jung Kook, with his global influence, will undoubtedly be a key factor in helping Chanel Beauty reach and conquer even more customers worldwide.

BTS's Jungkook faces demands from fans to leave the group, Winter Aespa responds fiercely to rumors. An Lâm07:53:52 11/12/2025According to Chosun on December 10th, the wave of protests against dating rumors surrounding BTS's youngest member, Jungkook, reached its peak when a group of fans decided to stage a truck protest in front of HYBE's management company headquarters.