YG plays a "cat and mouse" game with BLACKPINK fans, taking advantage of the "chicken that lays golden eggs" to shoulder the company's revenue.

Quỳnh QuỳnhNov 20, 2023 at 06:46

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The contract between BLACKPINK and YG is an issue of particular interest to fans and the media at the present time. Although the contract status has not been announced, YG continuously "marks sovereignty" over the members, making everyone confused.

In theory, BLACKPINK's contract with YG entertainment company ended in August this year. Since then, the "Kpop giant" has not yet made a final announcement regarding the re-signing of the four members of Hac Huong, making fans feel like they are "sitting on fire". Korean media believes that it is time for YG to quickly take a stance on whether BLACKPINK will continue to renew the contract with the global group or not.

YG plays a cat and mouse game with BLACKPINK fans, taking advantage of the chicken that lays golden eggs to shoulder the companys revenue. - Photo 1

A leader of YG Entertainment once said: "We will officially announce our opinion on whether to renew the contract with BLACKPINK or not. However, it has not been confirmed whether we will make a statement or not. official before releasing the quarterly report".

Taking a look at BLACKPINK's situation, after ending the Born Pink World Tour with the last 2 shows in Seoul, the members have not had any more joint activities. Jennie is the only member to release music, she released the song You & Me for fans, produced and promoted by YG. Jisoo is said to focus on acting, while Rosé still carries out personal schedules.

YG plays a cat and mouse game with BLACKPINK fans, taking advantage of the chicken that lays golden eggs to shoulder the companys revenue. - Photo 2

YG plays a cat and mouse game with BLACKPINK fans, taking advantage of the chicken that lays golden eggs to shoulder the companys revenue. - Photo 3

The loudest was Lisa with 3 nights performing at the C.razy Horse s.trip club. These days, Lisa is facing a wave of boycotts and the possibility of being "banned" in China. In the midst of the storm, people are even more interested in the issue of re-signing. Although no conclusion was reached, YG continuously made moves to "claim sovereignty" with the name BLACKPINK.

YG plays a cat and mouse game with BLACKPINK fans, taking advantage of the chicken that lays golden eggs to shoulder the companys revenue. - Photo 4

Specifically, recently, this entertainment empire has continuously released group items and paid content from BLACKPINK. At a glance, we can mention: VR Concert, Collection collab with Takashi Murakami, Photocard BPTG set no.4~no.6, Paid Content on Weverse and Limited Theme BLACKPINK in Superstar YG. Even though fans were confused, YG still calmly brought entertaining services/items to the BLINK community, such as Rosé's calendar and Hank's pet dog, which has been causing a stir on social networks in recent days.

YG plays a cat and mouse game with BLACKPINK fans, taking advantage of the chicken that lays golden eggs to shoulder the companys revenue. - Photo 5

This causes people to make many predictions. Fans believe that YG will not easily lose the "trump card", the artist brand that is "burdening" the company's current revenue. Every piece of information related to BLACKPINK affects the stock price.

Besides, YG also makes full use of the resources around the group, constantly launching new merchandise to attract fans. However, theories about YG not being successful in negotiating the contract are also very believable, Lisa is the most curious name currently.

YG plays a cat and mouse game with BLACKPINK fans, taking advantage of the chicken that lays golden eggs to shoulder the companys revenue. - Photo 6

Previously, on the afternoon of November 14, YG announced its third quarter report with a list of artists under the company. Only BLACKPINK has a note: " The exclusive contract with artist BLACKPINK is being negotiated to extend and the final results will be announced after the third quarter report."

Thus, there has been no official answer from YG as to whether BLACKPINK will re-sign or not. It can be seen that YG is in a deadlock as it prolongs the time to discuss and announce the contract with BLACKPINK.

YG plays a cat and mouse game with BLACKPINK fans, taking advantage of the chicken that lays golden eggs to shoulder the companys revenue. - Photo 7

This is also completely understandable because Korean stock experts also affirm that, despite the debut of B.aby Monster, only BLACKPINK can do it at the present time to revive YG's stock situation. If YG succeeds in convincing all 4 girls to re-sign the contract, this will truly be a "miracle" for all BLACKPINK fans. Surely, no matter what the result is, the BLINK community will always support and follow every step of the 4 girls on their upcoming journey.

YG plays a cat and mouse game with BLACKPINK fans, taking advantage of the chicken that lays golden eggs to shoulder the companys revenue. - Photo 8

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