Vinamilk 'made waves' with strange words, the brand voiced social media constantly asking questions

In 2023, Vinamilk has undergone a revolution of 'repositioning' the brand in the eyes of the public. Because it is one of the popular dairy companies, this quickly received widespread attention until recently, users suddenly noticed a strange point.

Vinamilk has attracted the attention of the media and consumers when 'transforming' more than 125 products of the brand. However, as Ms. Mai Kieu Lien - General Director of Vinamilk once shared on Vietsuccess, it is only the external form. Behind the new packaging shell is a comprehensive and profound innovation, stretching from management, digital transformation, product standards, packaging, branding to consumer approaches.

That innovation doesn't just take place in a factory or strategic meeting room, but it's also evident in every interaction with shoppers – especially how the brand responds to the smallest questions from consumers on social media.

A recent situation that attracted attention on social networks related to Vinamilk's yogurt product. An observant user noticed that on the product packaging there was the word "yoghurt" instead of "yogurt" as a common spelling that many Vietnamese people are used to. The question is naturally asked : "Could a big brand like Vinamilk write the wrong English?"

Not letting this question pass, Vinamilk quickly gave a response under the buyer's post. The brand explains briefly, sympathetically, and academically. The brand explains that "yoghurt" is a spelling in English-British, while "yogurt" is a common form in English-American. Both are true and widely recognized.

Not only explaining, Vinamilk also "enlists" to inspire language to readers: "We are very happy that you have shared this question – contributing to spreading the interest and diversity of language!" It is this gentle and delicate way of chatting that has made the online community simultaneously praise. "The airline answers are so cute and sophisticated", "10 points are always Vinamilk" – are common comments.

Recently, another question related to Vinamilk continues to spread on social networks: Why does the new design of Vinamilk's milk carton bend the vertical edges? This question opened up a heated discussion on social networks. People guess it's easy to hold. Others think that to avoid dents when transporting, some people think that it is a "trick" to deceive the eyes to make the milk carton look bigger.

Once again, Vinamilk does not disappoint consumers. The brand continued to give a sympathetic and detailed response, explaining that this milk box belongs to the Tetra Brik® Aseptic Slim packaging line – technology from Sweden. The slightly curved vertical edge is where it is heat-pressed to ensure absolute tightness. At the same time, this design also creates comfort when holding, especially for children. The other three sides remain square to help the box stand up and be easy to transport.

The message is conveyed gently but profoundly: no details on the product are random, and Vinamilk is ready to accompany customers to explore every little point with a sincere and open attitude.

After that, Vinamilk's response quickly recorded nearly 10,000 interactions. Some social media accounts have reshared the company's reply and evaluated the brand's interest and closeness to users. Others did not spare praise: " I like the way Vinamilk works so much, answering questions immediately", "This change of Vinamilk is very wonderful"...

From the above two situations, it can be seen that Vinamilk is not merely a food producer but is also shaping itself as a companion to customers. In the era of thriving social networks, brand interaction with shoppers has no longer stopped at dry call centers to take care of customers, but has transformed into a media art – where each feedback can become a big mark.

CEO Mai Kieu Lien - The person who put the Vietnamese dairy brand on the world map Hoàng Anh21:23:12 26/04/2022Having been with Vinamilk and the Vietnamese dairy industry for nearly 45 years, it can be said that Ms. Mai Kieu Lien not only left a strong mark as a talented female leader in the market but also an inspirational image. of Vietnamese women in the doi moi period. Ms. Mai Kieu...