Proud of the campaign for Vietnamese women ended with thousands of people responding

On October 31, 2024, the campaign "Enjoy Utilities, Live a Fairytale Life" organized by Taiwan Excellence - a prestigious award from Taiwan - has come to a complete end, successfully spreading the spirit of living to the fullest for the unique desires and goals of Vietnamese women.

The campaign has attracted more than 1,000 responses to the activity "Write what you like, Build a magical fairy tale" and nearly 700 people directly participated in the event "Enjoy utilities, Live a fairy life". At the same time, 2 exclusive livestream sessions recorded over 200,000 followers and nearly 6,000 interested people, scanning the code to learn about high-quality products suggested by Taiwan Excellence.

The main image of the campaign "Enjoy utilities, Live a fairytale life"

"Enjoy the Utilities, Live a Fairytale Life" is the only localization campaign implemented by Taiwan Excellence in Vietnam to celebrate Vietnamese Women's Day 20/10. Not only honoring women, through the campaign, Taiwan Excellence accompanies and provides additional resources to inspire women to pursue their own desires and goals. Specifically, throughout the 2 stages of the campaign, Taiwan's tournament brand has organized many meaningful activities that have received the response of Vietnamese women and made a positive impression on the public.

In the first phase, which took place from October 7 to 18, more than 1,000 women participated in the "Write Your Heart, Build a Miracle Fairy" activity, reinforcing their determination to pursue their inner desires by writing them down and sending them back to Taiwan Excellence. The activity received a response at the https://taiwanexcellence2024.com website and 2 connection stations at Van Hanh Mall (11 Su Van Hanh, Ward 12, District 10, Ho Chi Minh City). Ho Chi Minh City) and the Youth Cultural House (4 Pham Ngoc Thach, Ben Nghe Ward, District 1, Ho Chi Minh City. Ho Chi Minh City).

Many wishes of women have been collected by the program after the campaign

Phase 2 of the campaign began with the event "Enjoy utilities, live a fairytale life" which took place on October 19, 2024 at the Youth Cultural House. Nearly 700 women were present at the event to participate in interesting activities including instant photo taking, dressing up as fairy tale characters, braiding hair, making perfumes, making handmade bracelets. In particular, in the Talkshow within the framework of the event, runner-up Hoang Oanh appeared as a guest and brought many useful and inspiring shares about the spirit of daring to pursue what women really love.

A large number of guests attended the event and participated in interesting activities

The campaign closed completely with 2 exclusive livestream sessions held on October 30 and 31 at the Taiwan Excellence page and website. The 2 livestream sessions brought many attractive promo codes from 11 leading brands in Taiwan in the field of information technology and household utilities including: Acerpure, BenQ, Ible, Gigabyte, Johnson Fitness & Wellness, MSI, Oh'care, Sakura, Silicon Power, Transcend, Vago, helping women own products that won the Taiwan Excellence Award at reasonable prices. Equip yourself with tools to improve your quality of life and work.

As a guest accompanying throughout the activities of the campaign, runner-up Hoang Oanh expressed: "For Oanh, the campaign "Enjoy utilities, live a fairytale life" and many face-to-face and online activities have brought encouragement and encouragement to help each woman be more determined to conquer her desires. The campaign also suggests tools to help women balance life and work and still be able to pursue what they love. I believe that with the available qualities of Vietnamese women, combined with the suggestions of the campaign, the goal of living a fairytale life will be within the reach of women."

The campaign Enjoy utilities, live a fairytale life was enthusiastically participated by runner-up Hoang Oanh.

Sharing about the campaign, Taiwan Excellence representative Brian Lee, Director of Marketing Development said: "The 'Enjoy the Utility, Live a Fairytale Life' campaign continues the goal of improving the quality of life of consumers through quality products from Taiwan. At the same time, by organizing a campaign dedicated to Vietnamese Women's Day 20 October, the campaign showcases our localization efforts to become closer to consumers. The enthusiastic response of Vietnamese women when participating in the campaign will be a motivation for us to continue to bring more localization activities in the coming years, extending the journey to improve the quality of life of global consumers."

Runner-up MC Hoang Oanh is one of the guests accompanying the campaign.

About Taiwan Excellence:

Taiwan Excellence is an award to honor outstanding innovative products with great value for global consumers. The products bearing this logo have all won the Taiwan Excellence Award based on the fields of Product Research and Development (R&D), Design, Quality, Marketing and Manufacturing in Taiwan. It was first introduced in 1993 by the International Trade Administration of the Ministry of Economic Affairs of Taiwan (MOEA) and the Taiwan Foreign Trade Development Association (TAITRA); The Taiwan Excellence award has been recognized by 100 countries around the world.

Bùng nổ với chiến dịch khích lệ phụ nữ Việt nhân dịp 20/10, khơi nguồn cảm hứng Pinky13:35:46 18/10/2024Taiwan Excellence vừa chính thức khởi động chiến dịch Tận hưởng tiện ích, Sống đời cổ tích nhân dịp chào mừng ngày Phụ Nữ Việt Nam 20 tháng 10. Diễn ra từ ngày 07 đến hết ngày 31 tháng 10.