Rosé unleashes a "dangerous move" at the VMAs, preparing to sweep the GRAMMYs, revealing a surprising move

Rosé ( BLACKPINK ) caused a stir when she received 8 VMAs 2025 nominations, setting a record for the most nominated Kpop solo artist. Is this a stepping stone to bring her closer to the prestigious GRAMMY award?

Rosé (BLACKPINK) has just set an important milestone in her career when she became the Kpop artist with the most nominations at the 2025 MTV Video Music Awards (VMAs), with a total of 8 categories. This achievement not only affirms her position on the international music map but also raises hopes that Rosé will be closer to her dream of winning a GRAMMY Award - the "Everest" of the artist world.

The biggest highlight of Rosé's success this year is the hit "APT" - a collaboration between her and famous singer and rapper Bruno Mars. This song helped Rosé be nominated in 7 key categories including: "Video of the Year", "Song of the Year", "Best Collaboration", "Best Pop", "Best Direction", "Best Art Direction" and "Best Visual Effects". In addition, the song "Toxic Till The End" from her debut solo album also received a nomination for "Best Kpop", bringing Rosé's total nominations to 8.

In the Best K-Pop category, Rosé will compete with fellow BLACKPINK members Jennie , Lisa , Jisoo, as well as big names like aespa, BTS’ Jimin, and Stray Kids. It’s rare for a female K-pop soloist to receive such a large number of nominations, demonstrating Rosé’s growing influence beyond the group and cementing her status as a true solo artist.

Music experts say that the VMAs and the GRAMMYs are both prestigious awards, but have clearly different judging criteria. The VMAs focus on honoring creativity, cultural impact and the ability to spread through images and music videos, while the GRAMMYs emphasize artistic value, production techniques and professional achievements. However, many artists who have won big at the VMAs have also achieved success at the GRAMMYs later, typically Taylor Swift with All Too Well: The Short Film won Video of the Year at the 2022 VMAs and continued to win Best Music Video at the 2023 GRAMMYs. Previously, Kendrick Lamar also repeated the same achievement with the song "Humble" in 2017-2018.

The big difference is that those successful cases all come from artists with impressive hit streaks in the US market. Meanwhile, Rosé currently only has one "trump card": APT. Critic Lim He Yun analyzed that just one American hit is unlikely to guarantee a GRAMMY nomination or win. For K-pop to truly gain wider attention in the US market, there needs to be more songs that reach or exceed the influence of APT.

In fact, the GRAMMYs often favor artists who have consistently performed on the Billboard charts, are critically acclaimed, and are released through major record labels in the US. Typically, BTS, the first K-pop group to receive a GRAMMY nomination, has yet to win a single award despite being nominated for three consecutive years (2021-2023), showing how difficult this award is for K-pop artists.

However, with the GRAMMYs' audience declining in recent years, the Recording Academy may be looking for fresh faces, with K-pop artists with large international fan bases seen as potential "cards" to attract attention again.

What's special about Rosé is that the path she's taking is different from many of her seniors in the Kpop industry. Instead of relying solely on her group's reputation, Rosé has chosen to build her solo artist image with projects that clearly reflect her personal identity, while also cleverly collaborating with famous international artists to expand her influence.

If successful at the 2025 VMAs, Rosé will not only set a new record for the number of nominations but also open a new page for Kpop solo artists in the GRAMMY arena - where even top groups are trying to conquer the title.

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