Rosé "sweeps" the world, preparing to rewrite music history at the 2026 GRAMMYs?

Rosé ( BLACKPINK ) caused a stir globally when the song " APT " in collaboration with Bruno Mars was predicted by Billboard to be a strong candidate at the 2026 GRAMMY. This could be a historic turning point that brings Kpop deep into the music arena.

In a world of ever-changing music, where K-pop and European and American music used to be two parallel streams, "APT" - a collaboration between Rosé (BLACKPINK) and Bruno Mars - has become a spectacular collision, breaking all boundaries of genre, culture and market. Released in October 2024, the song not only took the charts by storm but was also predicted by Billboard to be nominated for "Record of the Year" at the 2026 GRAMMYs - something no female K-pop artist has ever achieved.

Ever since the news of the collaboration between Rosé and Bruno Mars leaked, the world music scene has been abuzz. A female Kpop artist with a dreamy, romantic style collaborating with the "funk prince" who is usually reserved and rarely collaborates? It seemed impossible, but it was this contrast that created the explosive appeal of "APT".

Immediately after its release, the song quickly took the No. 1 spot on both the Billboard Global 200 and Global Excl. US charts for 12 consecutive weeks – a feat that few Asian products have achieved. On YouTube, the MV for "APT" reached 1 billion views after only 104 days, surpassing many international superstars who have topped the charts for many years.

Unlike other K-pop products that are often associated with predictable formulas - from strong drops, eye-catching visuals to epic choreography - "APT" has a modern retro-funk color, typical of Bruno Mars. Instead of trying to "fit in", Rosé cleverly retained her own emotional voice, to blend with the classic but charming melody, creating a whole that is both noble and easy to absorb.

This combination is not only an international collab, it is also a new musical manifesto, marking the maturity of Kpop when moving away from performance elements to focus on artistic depth and storytelling through sound.

What surprised experts the most was not the popularity of "APT", but the fact that Bruno Mars - an artist who rarely collaborates - personally chose Rosé as his co-star. For nearly a decade, the male singer had hardly featured on any other artist's songs. So why Rosé?

Speaking briefly but meaningfully in an interview with Rolling Stone, Bruno said: "I've always been waiting for a voice that makes me want to rewrite the chorus. And Rosé does that."

That comment is not only a compliment, but also shows the weighty recognition from a veteran artist for a young Asian star - something rare in the strict music market like America.

After the success of On The Ground and Gone, many people thought that Rosé was marking time, especially when BLACKPINK members continuously had personal projects. But in reality, Rosé did not choose to debut massively but patiently waited for an opportunity with strategic value. And "APT" was that choice.

Rosé doesn't need a "basket of songs," but proves that with just one quality song, at the right time, with the right person, she can rewrite the status of K-pop artists in the international market. If "APT" is indeed nominated at the 2026 GRAMMYs, Rosé will make history as the first female K-pop artist to reach the prestigious category of "Record of the Year". In the context of BTS's many failures despite their huge global fandom, "APT" is expected to be a song that perfectly balances art and popularity - something the GRAMMY committee is always looking for.

"APT" is more than just a hit. It is a testament to the maturity of Kpop, which is no longer limited to market, image or performance, but is ready to enter the big game called global art.

The collaboration between Rosé and Bruno Mars ushers in a new era – where Asian artists are no longer "guests of honor" on the Western stage, but main players in the symphony called popular culture.

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