Rosé (BLACKPINK) is out of date, kicked out by a female star in her 70s, fans regret the golden age

According to information from social networks, actress Choi Hwa Jung (64 years old) recently replaced Rosé as a brand ambassador. This information surprised many fans and made them wonder why?

Recently, a famous Korean cosmetics brand has just announced that the new representative face to replace Rosé ( BlackPink) is actress Choi Hwa Jung. The 64-year-old actress, who replaced Rosé as brand ambassador, appeared for the first time at an event on September 10 in Busan with a notable statement: "It is an honor to be the brand's model at the age of 64."

According to AKP, in the cosmetics industry, it is unprecedented for a beauty brand ambassador to be a broadcaster after turning 60.

Since its launch in 1997, the brand has maintained a no-face policy for over 20 years. However, in 2018, the brand surprisingly appointed actress Song Hye Kyo as its first brand ambassador. Four years later, BlackPink's Rosé succeeded Song Hye Kyo and became its global ambassador for two years.

The reason why Rosé is no longer with the brand has not been made public. However, many people predict that the brand may be aiming for the product niche for the elderly, which is why there is this sudden change.

During her 2 years with the brand, the female ambassador has been recognized many times in the financial reports of the Amorepacific Group. Rosé has contributed to the impressive increase in sales for the brand around the world. The brand also showed its favor by putting Rosé in dozens of global campaigns, covering many countries.

Currently, the public is also very curious about Rosé's new direction in the future. After confirming that she will work individually under THE BLACK LABEL - a subsidiary of YG founded by music producer Teddy, Rosé has attracted even more attention.

In their statement, THE BLACK LABEL said that Rosé will meet global fans with new music projects and carry out music activities around the world with global record labels in the future. THE BLACK LABEL affirmed that they will spare no effort to support Rosé so that she can work in more diverse fields.

At the end of July, when Apple TV released the trailer for the TV series "Pachinko 2", the audience was surprised when the singer performing the OST for this part of the film was Rosé from Blackpink. The female singer will sing a cover of the song "Viva La Vida" by the British band Coldplay.

In a group message with her Instagram fans, the singer shared: "I am honored to be a part of the trailer and finale of the second season of this award-winning and globally acclaimed television series."

This is the first time Rosé sings a movie soundtrack after 8 years of debut. This information quickly caused a storm on social networks.

Speaking of Choi Hwa Jung, she is an actress and announcer in Korean showbiz. She was once hated by the public when she lied that she graduated from the art department of Sangmyung University - the cradle that trained many athletes, singers, actors such as Kang Dong Won, Kim Jae Won, Go Soo... In fact, the actress failed the entrance exam to Sangmyung University and of course never studied there.

After a period of academic scandal, Choi Hwa Jung has had a remarkable revival of fame, when her YouTube channel "Hello, This is Choi Hwa Jung" attracted more than 500,000 subscribers after only 2 months of launching.

Thanks to her experience as a broadcaster and her strong acting skills, her videos of her daily life have gone viral, quickly surpassing millions of views. Everything Choi Hwa Jung eats, drinks, wears, and advises people on becomes a trend.

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