"Reborn Rich" made season 2, why did Squid Game appear, Song Joong Ki refused to come back?

SnowMay 10, 2025 at 20:28

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After the success of the first season, many viewers have always been looking forward to the release of "Reborn Rich" season 2 and that has come true. In particular, this project also has the participation of the male lead "Squid Game".

Released in 2022, "Reborn Rich" is considered a miracle that revived JTBC - a TV station that was gloomy in terms of ratings at that time. From the first episode, "Reborn Rich" reached a viewership rate of 6%, becoming the station's highest-rated opening film of the year. The rating continued to increase sharply from episode 4 and ended with an impressive number of nearly 27% nationwide - 4 times the starting level, surpassing many blockbusters such as Strange Female Lawyer Woo Young Woo, Landing Where You and Goblins.

Reborn Rich made season 2, why did Squid Game appear, Song Joong Ki refused to come back? - Photo 1

The factors that make "Reborn Rich" a phenomenon and make an impression are a good and attractive storyline, a talented cast and a tycoon lifestyle that are attractively displayed with a series of expensive brands. Mercedes Benz is one of the sponsors of the work.

Because of the resounding success, the audience has been expecting the next season of "Reborn Rich". When part 1 had just ended, there was information that the film would have a season 2, but the producer at that time denied the rumor, making fans regret it. It is not until now that part 2 has officially been "given the green light".

Reborn Rich made season 2, why did Squid Game appear, Song Joong Ki refused to come back? - Photo 2

Accordingly, on May 8, two entertainment companies Artist Company and Artist Studio (collectively referred to as Artist Group) announced that they began to enter the script development stage for "Reborn Rich 2". For those who don't know, Artist Group is co-founded by Lee Jung Jae (the largest shareholder) and Jung Woo Sung. They have participated in the production of a number of works, the most prominent of which is Black Out - Deat.h of Snow White (2024), which recorded a stable rating and gradually increased with each episode.

Reborn Rich made season 2, why did Squid Game appear, Song Joong Ki refused to come back? - Photo 3

According to Artist Group, the second part of "Reborn Rich" will continue to exploit the Soonyang universe but expand to international elements, with a new character line and an independent storyline, not completely continuing the previous part. A representative of Artist Company said: "We are working hard to not only inherit the second part but also surpass the success of the first part. This project is strategically designed to reach a global audience. Right from the idea and content development."

Reborn Rich made season 2, why did Squid Game appear, Song Joong Ki refused to come back? - Photo 4

It is worth noting that Song Joong Ki, who played Yoo Hyun Woo/Jin Do Joon in the first part, has not yet officially confirmed his return. There is also currently no official information about the specific broadcast date and cast for season 2.

It is likely that the cast will come from within the Artist Company - a popular strategy in the film industry. This helps the company proactively allocate resources, and at the same time creates opportunities for "chickens" to take on prominent roles.

Reborn Rich made season 2, why did Squid Game appear, Song Joong Ki refused to come back? - Photo 5

If this prediction comes true, potential names including "evil woman" Lim Ji Yeon, along with rising actors such as Cho Yi Hyun, Park So Dam or Kim Hye Yoon and even Lee Jung Jae can all appear in "Reborn Rich 2".

In an unexpected development, the production of the sequel to "Reborn Rich" is receiving mixed opinions. The reason is because the endin.g of the first part is different from the original, causing controversy and disappointing many viewers. Many fans are concerned that, if the first part is incomplete, how logical and convincing can the second part - with the goal of expanding the scale - be able to develop the story in a reasonable and convincing way?

Reborn Rich made season 2, why did Squid Game appear, Song Joong Ki refused to come back? - Photo 6

In addition, "Reborn Rich" has the color of makjang - a dramatic, exaggerated genre, which many makjang films have a high viewership rate, similar to "Penthouse" (Upper Class War) is more likely to fall into an illogical situation, losin.g sympathy from the audience. This will be a big challenge if the second part wants to succeed in both quality and viewership, especially in the context that the production company also aims to reach the international level.

Reborn Rich made season 2, why did Squid Game appear, Song Joong Ki refused to come back? - Photo 7

"Reborn Rich" tells the story of Yoo Hyun Woo - a loyal employee of the Soonyang Group, who is harmed by his family to hide the crime of embezzlement. Fate brought him back to 1987 in the body of Jin Do Joon - the grandson of the Soonyang family. With memories from his past life, Jin Do Joon planned revenge and gradually came to power.

Reborn Rich made season 2, why did Squid Game appear, Song Joong Ki refused to come back? - Photo 8

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