Phuong My Chi loses billions of dong, decides to take a big gamble amidst a challenging market.

Despite the estimated investment reaching billions of VND, Phuong My Chi and her team decided to maintain the tradition of "no ticket sales" for the "Lo Co" Fan Meeting, affirming the position of a young artist who always puts the audience first.

A friendly handshake with the fans.

In recent days, social media has been abuzz with the latest announcement from Phuong My Chi. Instead of a large-scale music project or a next studio album, the singer surprised everyone by announcing a fan meet-and-greet called "Lo Co." This is a specially designed space for her to directly talk to and express her gratitude to those who have accompanied her on her long journey from a young folk singer to the "queen of contemporary folk music."

What particularly caught the attention of netizens wasn't just the relatable concept, but also the information that the event was completely free of charge. A representative from the singer's team confirmed: "As is our tradition, we're not selling tickets. Just register, folks!" This information quickly became a hot topic of discussion, receiving a flood of praise from the public.

Going big for the audience: Not the first time

In today's entertainment market, where fan meetings often come with ticket prices ranging from hundreds to millions of dong, Phuong My Chi's decision to offer free admission is considered a rare and commendable act. However, looking back at the singer's career, this is not the first time she has made such a bold move.

Prior to "Lò Cò," the School Tour project "Flying Stork Universe" caused a sensation with its investment of tens of billions of VND, yet offered completely free tickets to students nationwide. Continuing to organize a professional event with a well-equipped sound and lighting system and gifts without charging a fee demonstrates the team's consistent operational philosophy: prioritizing experience and connection over immediate profit.

The economic strategy behind "generosity"

From an observer's perspective, spending billions of dong on a "non-revenue" event might seem like a financial sacrifice. However, it is actually an incredibly smart and sustainable personal branding strategy.

Strengthening Loyalty: Providing fans with unrestricted access to their idols helps build a loyal and passionate fan community. Increasing Brand Value: The image of a kind and considerate artist helps Phuong My Chi score absolute points in the eyes of the public and major advertising partners. Leverage for the Future: Positive feedback from the community after each free event is a guarantee that the female singer will get more shows and more valuable commercial contracts.

The unique path of a generation of courageous artists.

The "Lò Cò" event was not just a simple meeting, but proof that Phuong My Chi is taking slow but extremely steady steps. Instead of chasing short-term values, she and her team choose to invest in people and emotions.

In the fiercely competitive music market, a young artist's talent lies not only in vocal technique or catchy arrangements, but also in how they treat those who have contributed to their success. With "Lò Cò," Phương Mỹ Chi once again affirms: In the world of the "folk song girl," the audience is always at the center.

Social networks are in an uproar over Phuong My Chi's shocking statement, just 5 words! An Huy13:34:16 29/09/2025Phuong My Chi's recent appearance at the grand concert in Ho Chi Minh City. Ho Chi Minh City has quickly become the focus, affirming her solid position in the Vietnamese music industry.