Writer Doan Gioi's family's reaction when Dat Rung Phuong Nam's revenue plummeted?

Writer Doan Gioi's son-in-law said his whole family was terribly sad because Phuong Nam Forest Land was fiercely discussed online yesterday. Amid the noise, the film's revenue is showing signs of decline.
Accordingly, as of this afternoon (October 21), the film Southern Forest Land collected 81.3 billion VND, according to data from the independent box office statistics unit Box Office Vietnam. Of which, more than half of the revenue (more than 43 billion VND) came from early screenings.

If calculated on average on weekdays, the film only reaches about 6 billion VND per day. This number has decreased significantly compared to the time of launch (about 14 billion per day).

Also according to statistics from Box Office Vietnam, "Southern Forest Land" had 5,358 screenings on October 19. Despite such a large number of screenings, as of 10:30 p.m. on the same day, the number of tickets sold only stood at a modest level of about 70,000 tickets, with an estimated revenue of just over 5.3 billion VND.

It can be seen that in nearly 2 days from the morning of October 18 to the en.d of October 19, the box office revenue of "Southern Forest Land" was estimated at just over 11 billion VND. Meanwhile, before that, in just 4 days of opening the premiere, the film's revenue reached more than 54 billion VND.

Faced with this problem, Mr. Nguyen Khanh Duong - Founder of Box Office Vietnam shared with Tien Phong that the film has a low theater occupancy rate, so perhaps the controversy has had a certain impact on sales. "In essence, from the beginning, we did not expect the film to be as explosive as Tran Thanh's two recent works, Nha Ba Nu and The Godfather," Mr. Duong said.

Amid the "wave" of controversy about the film, Mr. Ton Gia Van - Son-in-law of writer Doan Gioi, author of the original novel Phuong Nam Forest Land, represented the family and expressed his thoughts on the film. .

He said that his family was "terribly sad" because of the scandals and controversies surrounding the film: "My wife and I were invited to the premiere of the film Dat Rung Phuong Nam as representatives of writer Doan Gioi's family. Yesterday, we were terribly sad because of the article on the internet."

"As a descendant of writer Doan Gioi, there are a few words to represent the family's opinion. We think that Gioi's father also agrees with our opinion of being generous and good-willed," he added.

From the time it was first released to the time it premiered for quite a while, the movie "Southern Forest Land" was constantly entangled in controversies, big and small. Initially, the work received many comments on the techniques, costumes, shaping and makeup of the characters, typically the roles of Uncle Ba Phi (Tran Thanh) and Vo Tong (Mai Tai Phen).

In addition, "Southern Forest Land" also received a lot of criticism when it contained content that was considered "historical inaccuracy". Faced with attacks from netizens and fans, the film crew had to submit edited content to the Cinema Department, changing the names of Thien Dia Hoi - Nghia Hoa Doan groups.

It is known that "Southern Forest Land" is directed by Nguyen Quang Dung, with the participation of artist Tran Thanh in production. The movie was released in theaters in the off-peak months (September and October), combined with mixed reviews, so sales did not really explode, and were even showing signs of decline, and the theater occupancy rate was not very impressive.

"Compared with Tran Thanh's other works, Southern Forest Land has a occupancy rate equal to 1/2 of The Godfather, leading to sales after the first week that are only half of The Godfather's. Compared to the work that caused a box office sensation During the same period last year, "Suddenly Win the Lottery", Phuong Nam Forest Land also had a lower occupancy rate," said the founder of Box Office Vietnam.

Before its release, the movie "Southern Forest Land" was predicted to have explosive revenue. Because the work received a huge investment and was made by a famous crew, gathering famous stars such as: Tran Thanh, Tuan Tran, Mai Tai Phan,...

However, at the current pace, "Southern Forest Land" is unlikely to reach the 200 billion milestone like Ly Hai's "Face Off 6". Previously, Tran Thanh once revealed that only if the film has a revenue of hundreds of billions will it begin to make a profit.

Up to this point, the 4 most popular Vietnamese films, surpassing the 100 billion VND mark, are respectively: Nha Ba Nu (475 billion VND), Face Off 6 (272 billion VND), Super Don Meets Super Lazy (122 billion VND) and Sister Sister Em Em 2 (121 billion VND).

Tran Thanh received a disappointing ending, invested in 2 films but went empty-handed at the Vietnam Film Festival, the hea.d of the judges clearly stated the reason. Bảo Nam13:23:22 27/11/2023The film Southern Forest Land, directed by Nguyen Quang Dung, premiered from October 13 to November 25, reaching nearly 140 billion VND in revenue (according to Box Office Vietnam), but still had nothing at the Vietnam Film Festival.