Pham Thoai has a new move in the case of making a "heavy loss" brand, everyone who hears a sentence is silent

Pham Thoai is a familiar face in the livestream segment of closing orders. Recently, he was caught up in a sales scandal that caused a brand to suffer heavy losses. The current story is still attracting the attention of the online community.

On the afternoon of October 13, a series of large pages on social networking platforms simultaneously shared articles disparaging Tiktoker Pham Thoai (Pham Van Thoai, born in 1996, from Hai Phong) livestream selling products without heart, causing brands to suffer. stand.

The person who accused Tiktoker Pham Thoai's livestream of selling goods without heart and bringing in revenue that was not as expected is Ms. CTTLP (born 1977, who is doing retail business in front of Long Bien market, Hoan Kiem, Hanoi city).

Ms. P. said she relied on her acquaintances to hire Pham Thoai to attend the product launch event and livestream sales for the perfume brand. Initially, the price that Pham Thoai's team offered to Ms. P. was 300 million VND, but because of their acquaintance, it was reduced to 220 million VND.

The amount was divided into 4 transfers: 20, 30, 60 and 111 million VND on April 14 - 15, the excess 1 million VND was transferred back. But the subsequent working process between the two sides was not as smooth as expected.

Regarding attending the event, according to Ms. P., Pham Thoai only attended for 15 minutes and then left because there was another event.

Regarding the livestream, Thoai aired for 90 minutes but spent about 1 hour scolding customers and only sold more than 100 orders, earning more than 20 million VND, causing Ms. P to suffer a heavy loss. Therefore, Ms. P. believes that Pham Thoai's work without heart caused her to lose money and wants to clarify the situation to the end.

Around the beginning of October, Ms. P began to announce the incident. Explaining the silence for the past half a year, Ms. P. said that because she had previously cooperated with the brand, the brand did not agree to announce it. Currently, Ms. P is no longer working with the brand, so she uses her personal capacity to speak up.

On October 13, Pham Thoai made a video explaining the incident with the statement "need to regain my honor".

Pham Thoai confirmed that there is a figure of 220 million VND, but including the event fee, if the livestream fee is only 50 million VND. During the work process, because of time constraints, Pham Thoai's team did not make a contract and required enough money to be transferred before the livestream.

"She deposited 60 million but I did not agree. Seeing that she gave many reasons to delay the money transfer, I called the manager and told her to return the 60 million. Then Ms. P called to beg. I accepted this job, I didn't force it."

Regarding coming to the event for a short time and then leaving, Pham Thoai said he asked permission to go until 8:30 a.m. and then return to livestream because that day coincided with another event.

Before the livestream, Pham Thoai asked carefully about the preparation stage, Ms. P. agreed to everything, but when she got to work, there was nothing to livestream. Feeling unprofessional, Pham Thoai asked to livestream another day.

In addition, Pham Thoai also said that the product price offered by the brand is quite high. This is a new brand so it needs a shocking deal. Without a shocking price, it is very difficult to sell because its viewer base hunts for sales and wants to buy. cheap stuff.

"Before the livestream, we also confirmed that we do not commit to any KPIs, not only this brand but also every other brand from the past to present," Thoai explained. Initially, Ms. P.'s side agreed and was very happy, but near the livestream session, she announced that she would no longer allow shocking deals.

Pham Thoai revealed that there were many reasons why the livestream session was not successful , such as: "I saw the information and used the product, but found that the staff understood the product best, so I asked for support during the live session. If something The customer asked too deeply and needed him to share, then he said in a cold voice 'That information is on the internet', I was stunned. That perfume also had a livestream singer and the customer commented that I sell more expensive than others and many customers don't know what brand this is."

According to male Tiktoker, when brands work with KOLs and KOCs, they all expect revenue from the KOLs and KOCs' livestreams. However, this risk must be accepted. As for the information you gave about the livestream for billions, it's there.

According to Pham Thoai, anyone who posts false information that damages their honor and reputation or their team must be held responsible. "And if I'm wrong, if I'm civilized and polite, I will invite the law to intervene to clarify this matter," Pham Thoai said.

After the noise, both sides took quite opposite actions on social networks.

Ms. P. continuously posted articles criticizing Pham Thoai and updated other developments, affirming that she would not let the matter sink. On October 19, Ms. P continued to accuse Pham Thoai of "tax evasion because she asked me to transfer money to my personal account and did not sign any contract".

Meanwhile, Pham Thoai had almost no reaction other than the video. On social networks, TikToker still updates his daily activities such as going to events, traveling and reviewing dishes. In addition, Pham Thoai also pinned the calendar and scheduled the livestream as usual.

Talking to TikToker, Pham Thoai said he had nothing more to share, everything that needed to be said was said in the previous video.

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