Pham Thoai is banned from re-emerging? His career is 'destroyed', suspected of 'bankruptcy' and having to sell his factory?

The tragedy of Pham Thoai being banned from re-emerging and going bankrupt is a clear demonstration of the elimination law of the online environment: those who do not renew themselves will be eliminated. No one can maintain their halo with old scripts and tricks.

On the evening of October 20, a clip of Pham Thoai announcing his intention to liquidate or lease his 1,000 m² livestream workshop in Ho Chi Minh City caused a stir in public opinion. Appearing with a thin, haggard appearance and a lowered voice, this one-time "deal-closing warrior" admitted that he was facing serious financial difficulties. The short, sad statement: "I can no longer maintain this workshop's operations," painted a picture of the collapse of a livestream "empire" that was once a symbol of the success of personal business on TikTok. The 1,000 m² workshop, which once provided free training for dozens of mothers, has now become tragic evidence of a golden age that has ended.

Many people ask: "Who banned Pham Thoai from returning?". The harsh reality is that no authority or opponent has banned him from returning. Pham Thoai was banned from returning by the audience themselves—they are closing the door to their emotions and attention. The biggest "ban" for content creators does not come from the law, but from the indifference of the audience.

Pham Thoai's nightmare came from the consecutive scandals in 2025, considered the pivotal year leading to the collapse of his career. From the scandal of calling for charity with Le Thi Thu Hoa in February, to claiming to be the ambassador of the national trade fair in July, and culminating in being punished by the authorities for sharing false information. These "changes" quickly collapsed the image that had been built: a person who was both good at selling and doing charity work.

Having to sell the factory at a loss and liquidate facilities worth hundreds of millions of dong is not only an economic fall, signaling bankruptcy, but also a fall in the public's heart. After so many times of "noise, apology, then more noise," the audience has become more tired and sober.

In the cutthroat world of TikTok, where new faces are constantly emerging, audience forgiveness is no longer unconditional. They don’t have to spend effort boycotting with criticism; they just change channels. This is a form of “soft removal” but is many times harsher. When he lost the trust of the community—the invaluable asset that helped him do charity work and call for support—Pham Thoai lost everything.

Pham Thoai’s story is a harsh test and a warning for many online celebrities. The biggest mistake is confusing “views and followers” (virtual appeal) with “real influence” (content value). When the public feels cheated, a silent boycott will be more effective than any criticism.

Pham Thoai is facing two paths. If he continues down the same path of shock value, he will repeat the cycle of rising and disappearing. But if he dares to "reincarnate", using his failure as a lesson, and strives to bring genuine values—something that is increasingly rare on social media—he still has a chance to regain respect.

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