For 14 long years, Mr. To Hoa Binh (70 years old) has become a symbol of "guarding good fortune" on Tran Nhan Tong street, patiently queuing since the night of the 9th of the lunar month. With his dignified demeanor, he holds the record for being the first customer to enter a gold shop on the day of the God of Wealth festival.
A 14-year journey of "working through the night" to maintain the number one position on the gold street.
The 2026 God of Wealth Day witnessed unprecedented preparation from a veteran gold hunter. Instead of arriving at dawn as in previous years, Mr. To Hoa Binh set up a chair to "block" the entrance of Bao Tin Minh Chau store from 9 PM on February 25th (the 9th day of the Lunar New Year). Amidst the biting cold of the Hanoi night, the 70-year-old man persevered for 12 hours just to ensure he was the first to get his hands on good fortune.
Few people know that this is the 14th consecutive year that Mr. Binh has held the title of "first gold buyer." He started this habit in 2010, and for the first three years, he was only second to another mysterious man. However, since 2013, when his "rival" disappeared, Mr. Binh has officially established an unrivaled record. For him, queuing up is not just about buying and selling, but a meticulous ritual to pray for good fortune. In some years, people have seen him dressed in a suit and tie to buy gold, considering it a sign of respect for the God of Luck.
Spending lavishly on the God of Wealth's Day and the secret to accumulating wealth.
This year, Mr. Binh decided to spend 73.8 million VND to buy 4 taels of gold rings amidst a record-breaking gold price of 184.5 million VND per tael. When asked about the volatile gold price, the old man smiled kindly: "I buy them for good luck and to accumulate wealth, so I don't care about the price. If it's about seeking good fortune, it has to be on the right day and at the right time, not bought in advance like many people." This unwavering belief is the secret to his consistent habit for nearly two decades.
Behind that patience lies a small "fortune" that many admire. Mr. Binh revealed that since 2010, even though there were years when he only bought 1-2 taels of gold for good luck, the total amount of gold he has accumulated has exceeded 2 taels. Although his family has sold some gold at times due to financial needs, he currently still holds more than 1 tael of gold in his savings. For a retired person, owning a fortune from this habit of "accumulating little by little" not only has financial significance but also serves as proof of perseverance and unwavering belief in prosperity.
A symbol of faith and the "gold hunting" culture of the capital city.
The story of Mr. To Hoa Binh has transcended the boundaries of a commercial transaction, becoming a unique cultural tradition of the people of Hanoi every spring. His appearance not only signals the opening of the business on the day of the God of Wealth but also inspires a lifestyle of accumulation and unwavering commitment to positive spiritual values. He affirms that he only buys gold on the 10th day of the first lunar month and has no need to trade at other times of the year, creating an astonishing consistency.
The image of the 70-year-old man happily holding his first gold bars after a sleepless night touched many hearts. It represents a blend of traditional beauty and sustainable personal financial management. In a modern, turbulent society, Mr. Binh's "golden" fortune lies not only in its material value but also in his optimistic spirit, robust health, and belief in a prosperous and peaceful new year.
Is it true that you have to buy gold and silver on the day of the God of Wealth to attract fortune? What's the secret behind it? 
Sông Trăng14:17:25 24/02/2026By the 10th day of the first lunar month, crowds flock to buy gold, creating a bustling scene throughout the jewelry streets. However, does buying at any cost truly bring good fortune, or is it merely a calculated economic maneuver that prompts people to re-evaluate their finances?
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