Ngo Kien Huy: Game shows help you become famous, but are they "killin.g" music?

Once considered a rare multi-talented artist who left his mark in all three fields: singing, acting and hosting, Ngo Kien Huy once made the public take a serious look at his musical ability.

But after the explosion called Truyen Thai Y, his singing career gradually faded away, a reality that made many audiences regretful.

Released in 2019, Truyen Thai Y was a major turning point in Ngo Kien Huy's career. The song attracted attention with its unique blend of modern EDM and traditional instruments, combined with a carefully invested MV directed by Dinh Ha Uyen Thu. From the catchy melody to the eye-catching visuals, this product helped him escape the stereotype of "entertainment singer", affirming that he could make a true hit. With more than 90 million views to date, Truyen Thai Y is not only an achievement, but also a milestone affirming Ngo Kien Huy's position on the Vpop map.

However, that very success unintentionally created enormous pressure for the following products. Despite constant innovation and investment, Ngo Kien Huy still struggled to regain his glory. MVs such as "Can't Hold On, Can't Let Go", "Lost in the World", or "72 Magical Powers" were all carefully invested in terms of visuals, demonstrating serious efforts with music. However, all of them still stopped at the "okay" level and were not enough to break through.

The peak of the loss of breath is the MV Tat tac dang tinh. Once expected to create a phenomenon, this song caused controversy because the lyrics were judged to be "meaningless and nonsense". Although experimenting with many genres from deep ballad to vibrant pop dance, Ngo Kien Huy's product still lacks an important element: personal mark. He may be doing the right thing, but he is not doing enough to stand out in the increasingly fierce music market.

When the music scene slowed down, another version of Ngo Kien Huy shone brightly: the MC. With his eloquence, charm and ability to grasp the audience's psychology well, he quickly became a popular face on television. Some viewers even commented that Ngo Kien Huy is now more of a "game show person" than a music artist. Constantly appearing on entertainment shows has gradually overshadowed his image as a singer, even though he still releases music products regularly.

The MV "Lý lời", released on the occasion of the recent birthday, is a typical example of the decline in performance. Expected to be a comeback after a long period of silence, this product left viewers disappointed when the entire MV was filmed only in... the studio. No longer the "billion-dollar MV" image that once made the brand, "Lý lời" aims for moderation, focusing on music. But unfortunately, the music quality is not strong enough to make up for the simple visuals. The song has a melodic rap color, predictable lyrics, simple structure, and the rap part featuring AEP SIMON, although new, is not enough to create a breakthrough.

After 15 hours of release, Ly Do only reached about 48,000 views, a modest number compared to the general level, even far behind many young artists of B or C class if they catch the audience's taste. That not only reflects the quality of the product, but also raises questions about Ngo Kien Huy's musical direction in the new period.

At present, Vpop is not lacking in young artists who are ready to break through with clear strategies and products that are meticulously crafted down to the last detail. Meanwhile, Ngo Kien Huy seems to be stuck between two choices: continuing to be a familiar face on television or trying to reaffirm his position in music. Maintaining a versatile career may be a strength in the early stages, but without in-depth investment and a clear positioning, it can easily become a fatal weakness.

Ngo Truc Linh: A promising multi-talented rookie, promising to dominate Vietnamese showbiz Khanh Phạm17:00:02 11/12/2024Ngo Truc Linh, a young gir.l who has impressed with her quality music products and also conquered the audience through her emotional roles. Although she has just started her career, Truc Linh has attracted the attention of both music and film lovers.