BLACKPINK's comeback MV wasn't as successful as expected but still saved 1 thing

Recently, Blackpink's MV Ready for Love was officially released. This is considered the first group product after nearly 2 years of Blackpink's absence from the Kpop race. Despite achieving certain achievements, this product was not as successful as expected.

Accordingly, "Ready For Love" is a song with vibrant melodies and modern music. The line "Ready For Love" is repeated in the chorus according to the same formula as Blackpink's previous songs, but it is attractive and not boring at all.

Ready For Love made many viewers excited when it was just released. After many hours of release, this MV also achieved certain achievements. Specifically, the keywords Blackpink and Ready For Love quickly climbed to positions 1 and 2 on Melon. Besides, "Ready For Love" is the fastest MV by a girl group to surpass 1 million views on YouTube this year with a time of 28 minutes. After 3 hours of release, the MV has surpassed 3 million views and is still showing signs of increasing continuously.

Currently, this hit has earned nearly 7 million views (as of the afternoon of July 29, Vietnam time). Ready For Love also reached the top 9 trending YouTube Vietnam. However, if comparing this achievement with Blackpink's previously released MVs, "Ready For Love" is somewhat inferior.

But, the majority of fans think that Ready For Love is just a paved product for the girls to prepare to release the official album in August. So, Ready For Love's achievement really does not affect the name. Blackpink.

It can be said that, compared to previous BLACKPINK hits like Kill This Love, DDU-DU DDU-DU or How You Like That, etc. Ready For Love has not really made listeners feel "already". But it can't be denied that this song fits well, impresses listeners and is a solid stepping stone for BLACKPINK's official album to be released in August.

In another development, not ashamed of being "fashion queens", Blackpink has helped designers make a lot of money over the past time. Specifically, designer Kim Handa said that after BlackPink created the innovative hanbok craze, her sales increased by 4,000% compared to before.

In the program "Things Are Suspicious These Days" broadcast on July 27, designer Kim Danha appeared as a guest and shared information about the process of making the hanbok that BlackPink wore in the MV How. You Like That.

Kim Danha said the hanbok she made for BlackPink was the design that received the most attention. After the YG girl group wore them in the MV How You Like That, designer Kim received many orders from all over the world.

Kim Danha shared, "After BlackPink's MV was released, the order bell rang non-stop, most of the orders came from abroad. It was the first time I received so many orders since the founding. own fashion brand".

"Our sales have increased by about 3,000-4,000% compared to before. I think I've used up all my luck in my life designing hanboks for BlackPink," continued the designer.

In 2020, BlackPink created a hanbok "craze" after releasing the music video "How You Like That". Images of girls wearing innovative hanbok quickly spread throughout social networks.

According to The Korea Times, these hanboks were modernized and reformed to create comfort for the four members when performing. However, the traditional features of the costume are still preserved.

"The stylist team stylized the costumes to avoid hindering the artist's activities. Member Rosé's hanbok was inspired by the costumes of the martial arts officials of the Goryeo dynasty (10-14 centuries)", the designer said. Designer Danha said.

In addition, Kim Danha also revealed that member Jennie's hanbok was inspired by the phoenix robe. It used to be the familiar dress of classical scholars during the Joseon Dynasty.

The representative of the Hanbok development center said that the YG girl group has been very successful in promoting hanbok to international friends.

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