Mr Nawat destroyed Miss Universe Thailand, "scraped" the sales livestream contestant

The Miss Universe Thailand 2025 contest is becoming the focus of criticism when applying a series of activities associated with the Miss World Peace contest – where Mr. Nawat Itsaragrisil is the president.

Since Mr. Nawat bought the rights to organize Miss Universe Thailand, many people have been concerned that this long-standing and prestigious contest will gradually lose its identity. What is happening this season seems to confirm that worry.

Livestream sales – a new criterion for Miss?

In the selection round of Miss Universe Thailand 2025, contestants are asked to participate in a livestream selling products related to Mr. Nawat's brand. This activity used to be applied for many years at Miss Grand International, but when it moved to a more prestigious beauty arena, it caused a strong wave of protest.

In particular, attaching sales pressure to the contestants makes many people frustrated. A video of contestant Naf Chatnan (representative of Pattani province) crying because he had to achieve a minimum sales of 5,000 baht to continue the competition journey, went viral on social networks.

Similarly, Tangkwa Apirat (representative of Sa Kaeo province) sobbed right during the 12-hour sales livestream, even though she was sick. These moments made the online community outraged, saying that the organizers were disregarding the health and mental health of the contestants.

Not only that, the top 10 contestants with the highest sales also received a reward of a dinner with Mr. Nawat – a trick seen at Miss Grand International. This makes many people comment that Miss Universe Thailand is gradually becoming a "copy" of Miss Peace.

Beauty pageant or commercial playground?

For a long time, Mr. Nawat has publicly advocated turning the Miss into people with business ability. At Miss Grand, he once gave a set of "4B" criteria: Beauty, Body, Brain and Business. With Miss Universe Thailand, he also applied the same model, affirming that the winner must be beautiful, valuable and know how to expand his or her commercial potential.

In the face of a wave of protests, Mr. Nawat denied forcing the contestants, saying that he did not know that Tangkwa cried because of the livestream for too long. On the contrary, he complained that she was late, affecting the progress of the show. He also emphasized that before crying, contestants need to "review themselves, understand what they need to do and what their attitude is".

However, the public does not agree with that view. They think that behind the flowery words about the autonomy and entrepreneurial spirit of Miss is the intention to commercialize the beauty playground. "Nawat is just thinking about money", "Turning Miss into a salesperson is lowering the title", "Wherever Nawat appears, it is like a market" – many harsh comments spread on social networks.

International fans also spoke up

Not only Thai fans, but also the international beauty fan community also expressed their concerns. In particular, the fact that Mr. Nawat and the Miss Grand International crew take over the organization of Miss Universe 2025 in Thailand has made the public even more deeply concerned.

Many opinions say that the long-standing and reliable image of the Miss Universe contest is being heavily affected when cooperating with Mr. Nawat – who often makes controversial statements and is criticized for disrespecting women.

Even the organizers of Miss Universe Cambodia had to issue a press release criticizing Mr. Nawat, saying that he had taken false actions and words, damaging the reputation of the Miss Universe organization. They are also working with the parent organization to request a reconsideration of Nawat's role in upcoming activities.

Beauty website Missosology published an article calling on the Miss Universe organization to reset leadership standards. The article emphasized: "No individual who openly mocks women or takes advantage of their position to manipulate contestants should continue to be in power in an organization whose mission is to empower women."

From Beauty to Profit

The sales livestream – which is considered inappropriate for the beauty contest criteria – is being promoted as an important part of the journey to reach the crown. Contestants not only need to be beautiful and smart, but also need to know... good sales.

Public opinion believes that the Miss Universe Thailand 2025 contest is gradually losing its identity, when the beauty stage becomes a place to show the commercial ability of the contestants. From the livestream to the dinner reward with the chairman, every element has a bit of a "marketization" trend, making viewers feel that the contest has lost its dignity and core values.

With the current developments, many people are concerned that Miss Universe Thailand will no longer be a place to honor beauty and wisdom as traditional, but will become a commercial version of Miss Grand International. And if that continues to happen, the concept of "true miss" probably needs to be redefined as well.

Miss Grand whose copyright was revoked speaks out to warn Mr Nawat about the MU Thai copyright case Bảo Nam15:47:35 21/02/2025Recently, the copyright of Miss Universe Thailand has changed, attracting the attention of the beauty fan community. Accordingly, Mr. Nawat has successfully purchased the copyright of the contest in this country. The handshake between Mr. Nawat and Ms. Anne surprised the public.