Ly Giai Ky - Who is the rumored love of Pham Bang Bang who has just set a record of making 35 trillion/night?

4 years ago, Li Jiaqi was still a young man selling cosmetics in a shopping mall in Nanchang, Jiangxi (China).

Today, he is one of the most influential people on social media, known as "the king of lipstick", "the king of livestream " with unbelievable sales. Few people know that Ly Giai Ky had to go a thorny road, stepping on the objections of relatives and public opinion to be as successful as it is today. Since the rumors of dating Pham Bang Bang, Ly Giai Ky's name and career have become more and more interested.

Crush Jack Ma with unbelievable results

In 2017, Ly Giai Ky quit her job at the cosmetics counter to become a beauty blogger and started livestreaming sales on the e-commerce platform. In 2018, Ly Giai Ky achieved the Guinness World Record for the ability to apply lipstick to the most people in 30 seconds. In the same year, on November 11, Ly Giai Ky and Jack Ma appeared together in a livestream selling lipstick. Before the "match", most of the audience thought that Jack Ma would win because his speaking ability had been confirmed many times before. However, at the end of the livestream, Jack Ma was "crushed" by Ly Giai Ky with a score of 10:1000, which was a very unexpected result.

In 2019, Li Jiaqi was selected to Forbes China's 30 Under 30 list. In 2020, Ly Giai Ky's livestream attracted up to 162 million viewers at the same time, with a total successful transaction volume of 3.911 billion yuan (14.1 trillion VND). At the end of 2020, Ly Giai Ky moved to settle in Shanghai. It is reported that he bought a property worth 130 million yuan (470 billion VND) here. In early 2021, the lipstick king appeared on Time magazine's Time 100 Next 2021 list, a list of new generation leaders who are "shaping the future".

On October 20, Ly Giai Ky continued to set her sales livestream record. Accordingly, within 12 hours of continuous livestream, this guy has earned 10 billion yuan (equivalent to 35.5 trillion VND). Not just a sales livestreamer, Ly Giai Ky is considered an epochal phenomenon, behind Ly Giai Ky is a huge change in the entire e-commerce industry as well as a change in concept. Aesthetics and consumer attitudes of the majority of Chinese women.

According to a source from Sina, Ly Giai Ky's first income at the beginning of his career was only 6,000 yuan (21 million VND). However, after 4 years of rolling in the industry, Ly Giai Ky is now a billionaire at the age of 29. Excluding amounts including commissions when livestreaming, advertising money... Ly Giai's annual income is not included. The period falls to about 126 million yuan (about 445.5 billion VND).

Being told by relatives "male can't be male, female can't be female"

Li Jiaqi once said in an interview: "I am able to achieve today's success all thanks to the respect and unconditional support that my parents have for me". The boy born in 1992 had a not very peaceful childhood, his parents divorced very early, he lived with his mother. Ly Giai Ky's mother raised her son in the form of... free adoption. When the children and colleagues of Ly Giai Ky's mother dreamed of becoming a teacher, dancer, pianist..., Ly Giai Ky chose to become a consultant for LOreal cosmetics counter in a shopping mall. . But instead of protesting, Ly's mother encouraged her son to do what he liked. She never compares her son to any "people's children", so Ly Giai Ky always lives with overwhelming confidence.

When she was still a cosmetic salesman, so that customers could buy the best cosmetics, Ly Giai Ky was ready to go into battle, applying lipstick directly on her lips for guests to observe. Also because of this, some people say he is effeminate, others doubt Ly Giai Ky's gender. However, Ly Giai Ky's mother did not pay attention, she told her not to pay attention to the words of others, to maximize her determination and perseverance to do what she wanted to do.

In 2016, the combination of e-commerce platforms and online celebrities gradually became a big trend. LOréal Group and Beauty ONE held a contest on a live sales project on Taobao to find outstanding talents in this field. That person will be contracted with Beauty One to become a professional beauty blogger. Ly Giai Ky also participated and was one of the two people who reached the top of the selection. His path to becoming a livestreamer started here.

Relatives, when they heard about Ly Giai Ky's work, tried to stop his mother: "Men should do what men should do. Don't make jokes with male and female jobs. It's not female." Ly Giai Ky herself, when faced with so many words, was sometimes silently sad, even wondering about the path she had chosen. But Ly Giai Ky's mother dismissed it. She asserted: "He doesn't steal, he doesn't do anything immoral. It makes money by its efforts, I don't see anything wrong with it."

Since then, no matter how opposed, scolded, confused or upset, just calling her mother, her comfort and respect will help Ly Giai Ky regain her confidence. Among the qualities that are often mentioned, Ly Giai Ky is most praised for her sincerity and dedication. For example, because "don't want to be perfunctory with fans", Ly Giai Ky once tried lipstick on her own lips to make it easier for viewers to visualize during the 6-hour livestream. He has tried a total of 380 lipsticks, repeatedly applying so much that through the screen you can still feel his lips are about to crack.

Even if someone attacked that "boys don't turn out boys, girls don't turn out girls" or suffer from chapped, sore lips due to applying too much lipstick, Ly Giai Ky always insists that she is responsible for her experience. viewer: "The texture of the lipstick on my hand is completely different from the texture of the lipstick on my lips. I don't want to be perfunctory, it's like cheating my own fans".

The CEO of Taobao's livestream segment once confided about Ly Giai Ky. In his eyes, Ly Giai Ky "used his own ultimate professionalism to improve his name on the livestream floors". He said that five years, Ly Giai Ky and a few stars attended an event of a beauty brand in Shanghai. During the party, the images of the other stars were shown on the screen in turn, only Ly Giai Ky was ignored.

"They don't realize how influential an online celebrity can be. In fact, many of the fans present at the scene that day came for Ly Giai Ky," the director admitted. determined. But at that time, livestreaming sales was not considered a professional profession. And what Ly Giai Ky can do is just make the most of the professional experience accumulated from selling at physical stores and asserting her name when livestreaming on the e-commerce platform.

Remember when working at a cosmetics counter, Ly Giai Ky was asked by a close friend - now a subordinate, to work at his clothing store because the store was short of people. Li Jiaqi at that time didn't know about the clothes he was going to sell, but he still introduced them in a very natural way. If a female customer doesn't dress well, Ly Giai Ky doesn't hesitate to say directly: "Sister, I suggest you don't buy it, I begged you to buy it because of the sales, then go home, you don't like it when you try on it, you still go back. Just blame me."

It is also because of this honesty and kindness that at the fashion store, Ly Giai Ky is also very popular. A customer once spent tens of millions to buy clothes here just because he liked Ly Giai Ky. At checkout, this person said: "I don't wear these clothes, but I'm happy to leave them at home."

Ly Giai Ky brings this unique professionalism and honesty into his sales livestream. He tried the lipstick color himself, tried the perfume himself, if he felt it was not suitable, he would directly point out the product's shortcomings and convince the fans in front of the screen by reasoning.

It was his enthusiasm and passion that allowed Ly Giai Ky to quickly find a foothold in the e-commerce industry and become the most recognizable face online. Just like that, Ly Giai Ky became a leading influence. Many brands want to cooperate with this top livestream king. Besides, his negative reviews about any brand can cause the company to drop its shares seriously, even go bankrupt because of losing customers...

Ly Giai Ky does not set a high goal of selling, he also once confided that he did not know how long he could do a livestream like this. In today's highly competitive environment, it only takes a little negligence and the opportunity will be taken away by others: "The next second, someone better than you, more famous than you, may appear. Whatever can be done, others can do the same." But because of the love for the fans, because of the passion for the profession, Ly Giai Ky did not allow herself to stop. Even when he was sick, he still worked hard on livestream.

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