Lisa was 'called out' by the Thai government, a spike after The White Lotus 3

Thailand knows very well how to attract international film crews. " The White Lotus" season 3 aired on February 16 to help Thai tourism make a lot of money. Updated figures show that Thailand has welcomed nearly 5.6 million international visitors, reaching a revenue of 270 billion baht.

The White Lotus season 3 with the participation of Lisa (BLACKPINK) helped the number of tourists to Thailand increase sharply, especially the places used as filming backdrops.

In addition to the Four Seasons resort in Koh Samui, the film crew also filmed at Anantara Mai Khao Phuket, Ko Lawa Yai Island, Ya Nui Beach, Wat Pu Khao Thong Pagoda and Mu Ko Ang Thong National Park.

In the film, Lisa plays a resort employee named Mook. She mainly appears in stories about local people. Although there is not much acting land, Lisa's influence on the film and the role of tourism promotion is very great. Thailand also knows how to attract international film crews.

The Tourism Authority of Thailand has announced an increase in tax refunds for foreign film products by 20% from 2024. This helped save nearly $4.4 million for The White Lotus film crew.

Foreign actors participating in films filmed in Thailand are also exempt from personal income tax for a period of 5 years, starting August 4, 2023.

Foreign films will receive additional incentives if they promote tourism and a positive image of Thailand, hire key Thai personnel, shoot in secondary cities or spend on post-production services in Thailand.

Thailand's stimulus policies have shown work. Before the day the film aired, the number of searches for accommodation on Koh Samui Island increased by 40%. Chaiyapat Paitoon - Chief Financial Officer of Minor International Group - affirmed that this hotel group benefited significantly from being selected by HBO's film crew. The production team and actors stayed at the hotels for about 6 months and all costs were covered by the producer.

Online travel company Expedia also announced an increase in searches for series filming locations in early 2024. Chiang Mai recorded an increase of 65%, Phuket increased by 45% and Koh Samui increased by 30%.

The Nation Thailand newspaper said that at the end of February, the Thai government thanked Lisa for her role in the TV series The White Lotus season 3. Deputy Thai Government Spokesperson Sasikarn Watthanachan confirmed that Lisa helped the number of American tourists search for Koh Samui increase by 65% compared to the average of the previous month.

The number of searches for accommodation in Koh Samui on the Agoda booking platform also increased by 12%, putting Thailand in the top 5 most searched destinations on the platform.

JJ Assi - General Manager of Four Seasons Koh Samui (main setting of The White Lotus season 3) - said: "I got goosebumps when I watched episode 1. Four days after season 3 came out, we had three groups of guests check in who decided to upgrade to three-bedroom apartments at the last minute just because that apartment appeared in the movie."

The apartments in question cost from $10,000 per night, have a butler and have their own pool. This apartment is described as a miniature resort. Guest upgrades have a significant impact on the property's bottom line.

After watching the first episode of season 3, a guest decides to stay at the Four Seasons for three weeks. "They just need to stay in the two-bedroom apartment where actors Walton Goggins and Aimee Lou Wood filmed," a representative of the resort said.

"Many guests upgrade from 2-3,000 USD/night to a room that costs 7-8,000 USD/night. Higher cost per night means higher service fees and taxes. We have added four more staff members to the reception team to handle m.ail, chat and plan for guests. There are a lot of requests that have been sent, all thanks to the effect of The White Lotus."

Thailand has faced the risk of losing the Chinese tourist market after the case of actor Vuong Tinh going missing in Thailand earlier this year. However, the Tourism Authority of Thailand quickly looked for other potential markets to make up.

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