Kim Kardashian was surpassed by Rosé, no Asian has ever done it

Thiên DiFeb 03, 2024 at 10:30

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In today's entertainment industry, Kim Kardashian is seen as one of the most ambitious, wealthiest women. Recently, Rosé wowed as the 2nd person in the world to do 1 thing only after Kim Kardashian.

Kim Kardashian is one of the stars at the forefront of using her self-image to promote brands. Paris Hilton's "best friend" is currently the name chosen by many brands with desirable remuneration. Kim Kardashian is currently worth $1.7 billion.

The mother-of-four makes a fortune from shaping clothing brand SKIMS, her makeup, fragrance, apparel lines and sits on the reality show Keeping With Up The Kardashians.

Kim Kardashian was surpassed by Rosé, no Asian has ever done it - Photo 1

In April 2021, Forbes magazine reported that Kim's fortune reached $ 1 billion thanks to the sale of shares of KKW Beauty company and revenue from fashion brand Skims. By January 2022, Kim's net worth had risen to $1.8 billion as Skims revenue doubled in nearly a year. Her l.ingerie and swimwear company is currently valued at $3.2 billion. According to reports, the 41-year-old beauty owns a 35% stake in Skims, or $900 million.

With the ability to make superior m.oney, this scandalous artist shared that she often rejects offers of cooperation from brands. Because the m.oney she received was nothing compared to their sales. Currently, Kim "super round three" is aiming for the image of a successful businesswoman with a series of fashion brands bearing her name.

Kim Kardashian was surpassed by Rosé, no Asian has ever done it - Photo 2

On the morning of February 1, Sportskeeda reported that Rosé (BLACKPINK) has just become the first Asian artist to create up to 550 million USD (13,420 billion VND) worth of EMV media within 2 years for the brands he represents. So far, only Kim Kardashian has done the same in the entire world. It is known that EMV includes revenue from media activities for which brands do not need to pay for advertising.

Kim Kardashian was surpassed by Rosé, no Asian has ever done it - Photo 3

Thanks to her extensive influence, Rosé was chosen as the face of a series of high-end brands such as Yves Saint Laurent, Tiffany & Co., Rimowa... in the last 2 years. Not only helping many products sell out, the female idol born in 1997 also brings huge media value to brands every time she attends major fashion events around the world.

In October last year, a collection of luxury brand Tiffany & Co. inspired by Rosé herself immediately sold out after only 6 minutes of opening. According to Sportskeeda, Rosé brought Tiffany & Co. $ 36.4 million (VND 889 billion) in media value thanks to her performance at the Vision & Virtuosity exhibition event in June 2022.

Kim Kardashian was surpassed by Rosé, no Asian has ever done it - Photo 4

Alexandre Arnault, Executive Vice President of Tiffany & Co, then shared about the Tiffany Lock collection and the inspiration for launching the collection: "Rosé is a music superstar, she shows many strengths, from cute and beautiful to charming, luxurious and equally powerful... In particular, her music also has the power to connect. That's why the Tiffany Lock collection is inspired by Rosé. It's no exaggeration to say that Tiffany Lock embodies the spirit and humanity of the artist in her."

Kim Kardashian was surpassed by Rosé, no Asian has ever done it - Photo 5

In 2023, lead vocalist BLACKPINK generates about $ 27 million (VND 659 billion) in EMV value for brands after attending major fashion weeks around the world. Particularly at Paris Fashion Week in March 2023, the 9X beauty brings in $ 9.9 million (VND 242 billion) for Saint Laurent, far ahead of Hailey Baldwin (wife Justin Bieber). In addition, Rosé's presence contributed to the Saint Laurent show becoming the most discussed topic at Paris Fashion Week.

Kim Kardashian was surpassed by Rosé, no Asian has ever done it - Photo 6

Kim Kardashian was surpassed by Rosé, no Asian has ever done it - Photo 7

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