Jisoo (BLACPINK) is not self-employed, "shaking hands" with his brother is for this reason!

After deciding not to re-sign with YG, Jisoo chose to join his brother instead of starting his own agency like Jennie. According to Korean media, this move of the eldest BLACKPINK sister is carefully thought.

After 7 years with YG Entertainment, the 4 female idols only re-signed their group contracts with the agency and separated their individual activities. While Jennie is setting up her own label, Jisoo will be under the company founded by her brother, BioMom.

BioMom specializes in baby supplements, but recently announced the hiring of more staff to open an entertainment business called Blissoo, an idol born in 1995 who is the main artist.

Many people wonder why the beauty surnamed Kim did not join a professional entertainment company but returned to her brother and TenAsia has stepped in to explain this. The first reason the channel gave was that she could reduce the risk.

Expanding the field of operation of 1 existing company with relatives helps Jisoo reduce costs, time and risks compared to establishing a brand new label. Besides, female idols can also take advantage of human resources from the company and her brother's operating experience.

According to TenAsia, vocalist Flower only needs to recruit 4 more staff in charge of image building, schedule management for her and will only spend 100 million won (VND 1.8 billion) / year to pay these employees.

The 2nd reason is to optimize Jisoo's operating profits. In the family company, the eldest sister Hei Huong can easily adjust the optimal profit sharing ratio for herself, instead of having to share a lot with management companies.

In the end, this is a win-win handshake, not only BLACKPINK members benefit. Because BioMom was just established in 2020 and is still a relatively young brand in the market. In December 2022, the company brought its products to an exhibition in Bangkok, Thailand and sought to enter the Southeast Asian market.

The news that Jisoo joined BioMom quickly made the company's name widely known, not only in Korea but also in Southeast Asia. This will greatly help the functional food business that this business is aiming for.

On January 3, netizens discovered that Jisoo's profile in the YG Stage actor section of YG Family (YG Entertainment's information page) had been deleted. This move by the "giant" of the entertainment industry is said to draw a line with the eldest sister BLACKPINK, after she joined her brother's company.

On Korean social media, in recent days, recruitment information allegedly of Blissoo company has been continuously shared. In the introduction, Blissoo states: "A startup will grow globally and faster than anyone else in the K-pop industry. A meeting between artists and entrepreneurs that not every company can easily experience.

Along with the growth of artists, we are rapidly expanding our domestic and international entertainment business so that we can receive more love from K-pop fans. We are looking for talents to join us in innovating the K-pop market domestically and internationally."

Immediately, many BLACKPINK fans in general and Jisoo in particular invited each other to apply to the idol's company. However, parent company BioMom declined to confirm the information, explaining that it was "not aware of the CEO's family relationship."

Kim Jisoo (born 1995) is famous for his beautiful appearance and impressive singing ability. She officially joined YG Entertainment in 2011 and debuted as a member of girl group BLACKPINK in 2016.

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